Wayback Burgers Director of Marketing Joins Franchise Elites

Top Quote Newest Certified Franchise Executives Announced at 2014 International Franchise Association Convention. End Quote
  • (1888PressRelease) February 19, 2014 - Cheshire, CT - As Wayback Burgers continues to expand and grow, so does its talent. At the 2014 International Franchise Association's annual Convention, Wayback Burgers' Director of Marketing, Gillian Maffeo joins franchise industry elites as a Certified Franchise Executive. The graduation celebration will take place during the upcoming 2014 International Franchise Association (IFA) Convention in New Orleans, February 22-25.

    The Institute of Certified Franchise Executives offers a wide range of continuing education programs for professional development with the sole mission of enhancing the professionalism of franchising by certifying the highest standards of quality training and education. Recently, the Certified Franchise Executives program has achieved incredible growth. In fact, in the past five years alone, enrollments have increased at an annual rate of 25 percent per year. Certified Franchise Executives commit to lifelong learning and ongoing pursuit of knowledge in the franchising industry.

    "The Certified Franchise Executive designation is widely recognized in the industry and I look forward to the ceremony at the IFA convention," said Maffeo. "Our marketing department is involved in and supports a variety of methods of recruitment and marketing towards prospects, and the Certified Franchise Executive program has given me a competitive advantage in best practices."

    As a seasoned marketing and public relations professional, receiving a Bachelor of Arts from Cedar Crest College, Maffeo has played an integral role in growing the Wayback Burgers brand which, since launching national expansion in 2009, currently has a presence across 24 states and operates in over 80 locations. Recognized as one of the most aggressive and ambitious fast-casual brands in the United States, Wayback Burgers plans to double its number of locations sold by the end of 2014, reaching 100 stores open and operating by the end of the year.

    "We strongly support and encourage ongoing professional education for all of our employees," said John Eucalitto, President of Wayback Burgers. "Everyone here at Wayback Burgers are extremely thrilled for Gillian as she achieves this major accomplishment and continues to advance her professional knowledge in the industry."

    For more information, please visit http://waybackburgers.com/.

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