Voth Nixon Group Invests in Cellcard, a Cambodian-based Mobile Platform to Collect Research Data in Information-Poor Cambodia

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  • (1888PressRelease) May 28, 2015 - VNX Group, an independent asset management and advisory group, setting up sustainable businesses in south-east Asia, has invested in Cellcard, a mobile data collection platform that is already changing the way surveys and research are carried out in Cambodia.

    Cellcard offers to decision makers reliable and time efficient data about people's attitudes, habits and spending behavior in a country where raw data is often hard to obtain or out dated.

    Voth Nixon Group has acquired a significant minority equity stake in Cellcard, which was established in June 1998 by entrepreneur Kith Meng and is already serving market research and NGO clients.

    "We are pleased to back Kith and his team and their ambitious plans to create a range of exciting new products that will make leading surveys and undertaking research easier and more efficient," said Ludwig Voth, Chairman and CEO of Voth Nixon Group

    "The Cellcard platform provides clients with the data they need to take smart decisions that will guide the development of Cambodia as it grows into a significant south-east Asian market in the coming years", added Mr. Voth.

    Voth Nixon Group is investing a six-figure US dollar amount as a first stage, an investment that will foresee the company as eventually the largest minority shareholder in Cellcard.

    "Our primary goal is to become the leading research technology platform having the largest consumer panel database in Cambodia and further afield" said Meng, founder and chief executive officer of Cellcard.

    "Having Voth Nixon Group as a reliable partner will help us speed up our marketing strategy and the development of our new suite of products." Meng added.

    About Voth Nixon Group
    VOTH NIXON GROUP is a global asset administration group, managing capital for both institutional and retail investors across the world. Our aim is to provide solid fund performance across various asset types in which we know we have a viable competitive edge. At VOTH NIXON GROUP your goals are important to us. We understand the financial challenges that make it difficult to achieve your targets, and we're qualified to provide the assistance you need. We believe your financial progress, regardless of your present situation or economic condition is achievable.

    Address: International Commerce Center (ICC Tower), 1 Austin Road, West Kowloon, Tsim Sha Tsui, Hong Kong.
    info ( @ ) vnxgroup dot com
    contact ( @ ) vnxgroup dot com

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