Vodafone Now Utilizes Yellow Media's SMS Directory

Top Quote Yellow Media, the local search company, is proud to announce that its extremely successful SMS directory search engine can now be accessed by texting Vodafone's 2121 SMS service. End Quote
  • (1888PressRelease) November 16, 2012 - Yellow Media started developing its SMS directory in 2008, using the SMS test short code 9110. Since then, Yellow Media has tested the service extensively with the ultimate aim of producing the most accurate and relevant results possible, while keeping in mind that those results should be kept to a single SMS whenever possible. Yellow Media then integrated Dalili's search logic algorithm into the test service, creating what is currently Egypt's best SMS directory in terms of result accuracy and relevance, and at the same time, tackling challenging spelling anomalies.

    Sarmady, which is wholly owned by Vodafone, and is, among many other things, a Vodafone VAS arm, has recently integrated the Yellow Media SMS directory into Vodafone's 2121 service. Vodafone subscribers can text a query to 2121, and now, within a seconds, they will receive an accurate result furnished by Yellow Media's SMS directory.

    "Along with having Egypt's top SMS directory, we are also very proud of the fact that the Yellow Media SMS directory was built entirely in Egypt," said Marc Lambert, Regional Managing Director for Yellow Media.
    Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages and Yellow Media-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, Yellow.com.eg™, Dalili.com.eg™, and Offeratak.com™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution will surpass 300,000 print directories in 2012, as well as delivering millions of page views on Yellow Media electronic properties.

    Egypt Yellow Pages Ltd
    6A/18, Intersection 205 & 253
    Degla, Maadi, Cairo, Egypt
    +2 02 2521 3346

    Contact: Lars Mourey
    Director of Sales
    Egypt Yellow Pages Ltd
    +2 012 219 6954
    lars ( @ ) yellow dot com.eg

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