Vitality Show Appoints MWI For Rebrand
Following the acquisition of VOS Media by the Telegraph Media Group (TMG) earlier this year, London advertising agency, MWI (Media & Marketing with Impact Ltd) have been appointed to handle the rebranding of the Vitality Show in a multi agency pitch.
- (1888PressRelease) August 24, 2013 - Following the acquisition of VOS Media by the Telegraph Media Group (TMG) earlier this year, London advertising agency, MWI (Media & Marketing with Impact Ltd) have been appointed to handle the rebranding of the Vitality Show in a multi agency pitch.
BE:FIT London reflects the current trend for women-only fitness communities and events. "We are delighted to be working with MWI on BE:FIT London" says show and brand manager Leigh Furgus "Their pitch was outstanding and the work produced by MWI was a clear winner".
One of MWI's specialisms is event advertising having previously worked with VOS on media planning & buying for the Vitality Show. MWI Managing Director, Lisa Saunds, commented "This is a fantastic win for MWI and reflects the great work of the creative team here who have developed the BE:FIT London brand".
BE:FIT London will launch in March 2014 in a move that also sees the show relocating from Earls Court to the riverside exhibition space at Old Billingsgate.
About Media & Marketing With Impact Ltd
Media With Impact was established in 1999, MWI are a full service agency working across creative, strategic planning & media planning & buying, digital and social media. Events marketing and advertising are one of the core areas of expertise that MWI cover.
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