Verlo Mattress Factory Store Introduces New Line Of Latex And Memory Foam Mattress

New Custom Mattresses Combine Acella-flex® With Talalay Latex OrCool-contour Memory Foam. End Quote

(1888PressRelease) September 30, 2010 - FORT ATKINSON, WI - Verlo Mattress Factory Stores, the nation's leader in custom made bedding, is rolling out their new customizable mattresses that combine an Acella-Flex® foam base with either a Talalay Latex or a premium patented Cool-Contour memory foam surface layer.

This launch is the first of six new collections with 20 new beds that Verlo will be introducing through the balance this year. The Harmony Collection, now available in all Verlo stores, consists of seven mattresses. The three Talalay Latex models are the Symphony, Triumph and Virtue and the four Cool-Contour Memory Foam models are the Bliss, Mirage, Balance and Crescendo.

The Harmony Collection combines beautiful fashion forward new styling with the latest in technological advancements. These mattresses feature a 100 percent biodegradable bamboo cover that provides antimicrobial, antifungal, and dust mite resistant qualities, while wicking away moisture. The memory foam models are intended for those who want a "softer" feel in bed. They feature a European velour cover and premium patented Cool-Contour memory foam surface layer, which instantly conforms to the body for support, while regulating body temperature. In both the memory foam and latex models, the Acella-Flex® foam base provides added pressure-point support for the lower back.

The choice of memory foam or latex allows consumers to select a mattress tailored by Verlo's craftsmen to suit their individual sleep needs. Because materials can be a key differentiator in comfort "feels," Verlo has incorporated the opportunity for customers to sample the quality of materials used in their mattress as part of the store's unique shopper experience.

"From the very first week we noticed the new Harmony line selling at record pace, and even today, sales continue to surpass our expectations," said Mark Nystrom, Verlo franchise owner in St. Charles, MO. "Shoppers today are doing their homework, and researching comfort materials before testing out the feels in the store. What they're finding when they visit Verlo is that they can get the same if not better comfort feels and support as our more expensive competitors, but at a much better price. This is why we are seeing certain memory foam and latex products, such as the mattresses in the Harmony Collection, doing very well."

In response to consumers seeking clearer guidance when shopping for environmentally friendly mattresses, the new Harmony mattresses all feature CertiPUR-US approved polyurethane foam products that have been tested and certified by an independent laboratory to meet specific criteria for physical performance, indoor emissions and environmental stewardship.

Each Verlo store staffs at least one mattress craftsperson to demonstrate and educate consumers about how their mattress will be built. Verlo customers can rest assured that they are getting their best night's sleep possible because their bed was designed to their comfort level, and didn't cost a fortune. Each mattress is hand-crafted right at Verlo factory stores to suit every customer's individual comfort needs - now and in the future.

Founded in 1958, Verlo Mattress Factory Stores is the nation's leader in custom-built mattresses at comfortable prices. Unlike traditional mattress or furniture stores, Verlo custom-builds its sleep systems to the unique comfort needs of the individual and handcrafts the mattresses at local Verlo assembly facilities. If a customer's comfort needs change at anytime during the life of their mattress, Verlo takes it back and makes adjustments on the spot - many times getting it back to the consumer the same day. Each Verlo Mattress Factory Store offers a complete range of styles and prices from $199-$3,999 including traditional innerspring mattresses, memory foam beds, Talalay latex, air bed mattresses, and the latest state-of-the-art pocketed coils technology. Verlo Mattress Factory stores provide custom built beds for the home, vacation home, RV, boat, and unique bed frames such as antiques. Visit www.verlo.com or www.verlofranchise.com for more information.

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