Using Big data, iPredictt provides most advancedMarketing ROI tool

Top Quote iPredictt Data Labs, an innovative big data analytics provider of machine learning software to solve the complex data challenges, announces the launch of iPredictt MMM+, an advanced prescriptive media mix model.Built using Big Data tools, MMM+ is the newest and most advanced method for Marketing Mix Modelling. End Quote
  • (1888PressRelease) May 05, 2016 - New Delhi : iPredictt Data Labs Launches MMM + , Prescriptive Media Mix Model
    MMM+ factors in social media impact on marketing channels , bringing in a new dynamic to rank marketing spends
    MMM+ uses data transformation tools to derive equated scoring of spend channels
    Betting big with plans to achieve 200% growth in the next fiscal year

    It brings in real time data, social perception, accurate mapping of diminishing returns, quantified delay in sales, cross channel attribution and ability to simulate media spending scenarios, in one solution.MMM+ allows data transformation to best fit non-linear relationships between advertising variables,product sales, brand strength in competitive scenarios, awareness and market share.

    Rohit Verma,CEO, iPredictt Data Labssaid: "MMM+ is a leap enhancement in the way brands evaluate optimal marketing spends & return on investments. Using Big data tools, iPredictt's MMM+ will not only deciphers past performance of marketing channels but also prescribes spend marketing dollars optimally in the future. Traditional Marketing Mix Modelling or MMM is laced with biases as they do not incorporate impactful dimensions such as large volume of social data, channel lag, channel fatigue etc.No other solution currently captures all of these together".

    Currently sized at over 48000 crores, the Advertising Industry is growing rapidly and everyone associated must recognise need to link marketing spend back with performance matrix. MMM+ can contain wastage and help build portfolio of a most effecting marketing channel

    About iPredictt Data Labs:
    Headquartered in Mumbai, iPredictt Data Labs is a big data analytics provider of machine learning software to B2C, B2B companies to solve their complex data challenges. While iPredictt Data labs is one of its own kind, it differentiates itself by offering premium data science solutions that are customised for businesses trying to mine their data for getting better Return on Technology Investment. It is a full Stack data analytics service provider that has built product accelerators which encompass end to end data analytics requirements to support all verticals and functions within a digital and offline company, such as Retail and E-commerce analytics, Telecom, Health, Consumer goods, HR, Travel, and Mobile apps. For further details, visit:

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