US Department of Defense: Social Media Under New Management

Top Quote Brad Kimberly, Digital Engagement Chief US DoD, joins speaker panel at #MilSocialMedia 2017. End Quote
  • (1888PressRelease) July 11, 2017 - SMi Group has announced that Mr Brad Kimberly, Digital Engagement Chief for the US Department of Defence, has joined the speaker line-up at the 7th Social Media within the Defence & Military Sector conference in London this December.

    Following the successful launch of the US DoD's new Social Media Operations Center, Brad returns to host a session in this year’s show entitled ‘Military Social Media: Under New Management’.

    Speaking to SMi Group in a quickfire interview, Brad says “We are under new management with a new administration, so we’re actively working to transition our messaging to match our new leaders’ priorities. I’ll be talking more about this at the conference this year.”

    When asked about recent sector-specific social media developments, Brad says live-streaming 360 video is key.

    “Right now, we’re interested in doing Facebook Live 360, but we need to solve the challenge of transmission limitations. Will we have large enough bandwidth through a data provider to allow 360 videos to live stream at high quality? Depending on cellular congestion, it’s not as simple as using your cell phone provider.”

    The full interview with Brad is available to view in the Download Centre at

    Other presentations at the conference will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, Norway, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation such as Cobham, Fujitsu and Saab.

    The event will showcase fresh case studies exploring the power of social media during military campaigns such as Bundeswehr's Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and how Project Cirrus showcased Fujitsu's Global Connectivity platform, which has transformed the way the Ministry of Defence collaborates with industry partners.

    Further information, including a full line-up and conference agenda, is available at

    For more updates on the conference, follow SMi Group on ( @ ) smigroupdefence and join the conversation using #milsocialmedia on Twitter dot

    For media queries please contact Honey de Gracia at hdegracia ( @ ) smi-online dot co dot uk dot

    Social Media Within the Defence and Military Sector 2017
    6-7 December 2017
    Copthorne Tara Hotel, London, UK

    About SMi Group:
    Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at

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