Unique Computer Systems launches PharmaWorx - an iPad based Pharmaceutical Sample Management and CLM solution at Gitex 2012

Top Quote Unique Computer Systems is proud to announce that it will be demonstrating its iPad based Pharmaceutical Sample Management and Closed Loop Marketing (CLM) solution, PharmaWorx, at Gitex 2012. End Quote
  • (1888PressRelease) September 21, 2012 - PharmaWorx is a tablet based closed loop marketing (CLM) solution for the Pharmaceutical industry.

    PharmaWorx offers an easy-to-use, and full-featured solution that offers complete customer universe and call management, eDetailing, electronic signature capture, and product marketing features optimized for pharmaceutical sales reps.

    Manish Bhatia, CTO, for Unique Computer Systems, highlighted "PharmaWorx helps to close the loop between marketing activities and customer feedback by offering interactive presentation and real-time data capture of customer responses, thus enhancing the overall relationship with the customer and the value of the marketing call."

    Enhancing the field marketing process
    Marketing reps that use PharmaWorx can make a planned or informal visits to doctors and physicians, instantly switch on their iPad tablet and present product information to the doctor along with completing previously recorded tasks or capturing notes for the current visit. Marketing reps can also drop off samples and record feedback from earlier sample disbursement activities. If a doctor is interested in a particular image, video or brochure shown during the discussion, the marketing rep can immediately email it directly from the iPad to the doctor while still at the doctor's office.

    An Android version of the solution is also under development
    Unique Computer Systems continues to work on new and innovative solutions in both the messaging and mobile space for retail, distribution, pharmaceuticals, banking, and other verticals.

    About Unique Computer Systems FZE
    Unique Computer Systems FZE is a Unique Maritime Group Company, a leading provider of specialized IT and engineering solutions worldwide is an ISO 9001:2008 certified and offers world-class platform independent software development and systems integration solutions. With a focus on business processes and usability, UCS assists their customers to step effortlessly through the evolutionary process of designing, deploying, managing, analyzing and enhancing their applications. UCS counts several prestigious names such as Unilever, Al Tayer, MAF, Planet Pharmacy, Abu Dhabi Police, Government of Uganda, Nokia, Al Seer Trading, UAE Ministry of Economy, KLM Royal Dutch Airlines, Air Arabia, Commercial Bank of Dubai, ADNOC Distribution, Johnson Controls, Al Khayyat Investments, and Samsung Electronics, among others, in its list of clients.

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