UK Prime Minister David Cameron visits the India Adda at WEF Davos

Top Quote The "Adda" has always been the meeting place or hangout that's a part of India's vibrant cultural folklore. It's a common ground where ideas take birth and healthy discussions take place. End Quote
  • (1888PressRelease) January 29, 2012 - The "Adda" can happen at any date, time and place were to only vital elements are people willing to discuss, share and ideate new thoughts.

    Building on last year's success, this year too, India is present with its India Adda located at Café Schneider Davos between Jan 25 to 28 (10am to 6pm) and Jan 29 (10 am to 12 noon) during the duration of the World Economic Forum.

    The India Adda has always had its share of famous dignitaries paying it a visit, in 2011 it was Bill Clinton and on 27th January 2012, UK Prime Minister David Cameron visited the India Adda and chatted up Indian CEO's while snacking up on dhoklas as well as the famous Darjeeling tea. He spoke about how "India is Growing and Europe is not but in Britain we are very focused on the India trade relationship". He also expressed interest in the $35 Aakash tablet acknowledging that the Brand India story is resonating across the World Economic Forum in Davos. In fact, David Cameroon skipped the UK tea party further emphasizing his commitment to India and its growth story

    Also, famous Belgian Businessman Baron Paul Buysse graced the India Adda. After doing business in India for a long time, he believes India is the "Future".

    Kathleen Matthews, the Executive VP Global Communications & Public Affairs Marriott is positive about the India story. In fact, the belief is so strong that Marriott will be opening around 100 plus hotels in India. Additionally, the hard working nature of the Indians from smaller towns has impressed Kathleen leaps and bounds. She interprets Brand India as vibrant, dynamic, optimistic, and full of aspiration.

    Dipak C Jain the Dean of Insead believes that India's biggest advantage is its human potential. India's demand in terms of high quality education is huge and the parents are a major driving force behind this. Currently there is a huge gap and it is an opportunity ripe for the taking. Creation of the ISB is an example of how the collaboration between business and academia is possible. It is important to replicate the same & train the existing human potential and bridge the gap.

    Nick Talbot, the Design Head of Tata Elexi, attended the India Adda as a fresh newbie. Nick thinks that the friendliness as well as acceptance of the Indian people comes out as a strong quality. Also, he is impressed by the optimism, innovative thinking and positive spirit of the Indians combined with a desire for innovative and cost effective products.

    For more updates on India Adda or news about the WEF Davos 2012, visit our website

    About IBEF
    India Brand Equity Foundation (IBEF) is a Trust established by the Ministry of Commerce with the Confederation of Indian Industry (CII) as its associate. IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services. IBEF is engaged in building Brand India. Towards this objective IBEF works closely with stakeholders across government and industry.

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