Twongo Gives Back To Triangle Nonprofits Through The Power Of Team Giving Initiative

Top Quote Cary, N.C.-Based Startup Company Partners With Local Businesses And Nonprofits To Leverage Social Media To Raise Funds For Causes. End Quote
  • Raleigh-Durham-Chapel Hill, NC (1888PressRelease) April 05, 2011 - Brad Halferty, president and CEO of Twongo, LLC (, a social savings platform launched in 2010 that combines discounts, social media and marketing in a unique team-buying service, has announced the company's ongoing mission to give back to local communities through the Power of Team Giving promotions. Through this initiative, Twongo selects one nonprofit or charity cause each month in its Triangle and Wilmington, N.C., and Kelowna, Vancouver, Vernon and Whistler, British Columbia markets, and partners with retail businesses to offer vouchers in exchange for for individual donations. In addition to direct donations resulting from daylong promotions, a portion of Twongo's local gross revenues for the month are contributed to the nonprofit.

    Twongo's Power of Team Giving partner for the month of April is Band Together, a nonprofit organization whose mission is to raise funds and awareness for select charities through events that showcase and support musical talent. Twongo will be promoting and selling tickets to Band Together's 2011 Main Concert Event featuring headlining band Three Doors Down, taking place on Saturday, May 7 at 5 p.m. at the Lincoln Theatre, located at 126 E. Cabarrus St. in Raleigh. Event tickets will be $20 in advance through Twongo and $25 at the door. All proceeds from ticket sales will be donated to the Alliance Medical Ministry, a faith-led medical ministry serving the working uninsured in need of affordable health care.

    Businesses who partner with Twongo come from a variety of retail categories including hospitality, entertainment, automotive, health and wellness, domestic, lifestyle and beauty, and more. Some of the company's past Power of Team Giving partnerships have benefited many causes, including the Michael J. Gressman Brain Tumor Research Fund, Juvenile Diabetes Research Foundation (JDRF)
    Triangle/Eastern NC Chapter and United Way of the Greater Triangle.

    "Twongo was built around the magnitude and speed of social media's reach," said Halferty. "We see these tools being used in so many facets when it comes to business and marketing, and wanted a way to integrate corporate philanthropy so that it tied back to the platform on which Twongo operates. The benefits of operating charitable promotions using the same methodology as our daily and weekly deals results in an increased awareness for both partnering businesses and the cause. We look forward to partnering with many more causes moving forward."

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    - For more information on Band Together, visit

    - For more information on Alliance Medical Ministry, visit

    - The Power of Team Giving retail vouchers are offered in increments of $5 per donation, and individuals are able to donate in increments of $5 up to $50.

    - The allotted time to participate in a Power of Team Giving promotion "deal" is 24 hours.

    - Since its 2010, Twongo has expanded from a primary hub in Cary, N.C. to markets in Wilmington, N.C., and Kelowna, Vancouver and Whistler, British Columbia.

    Launched in 2010 by Brad Halferty, Twongo, LLC is a Cary, N.C.-based company that combines discounts, social media and marketing in a unique team-buying service, benefitting both businesses and consumers. Derived from the Chinese concept of "tuangou," or "group buying," Twongo partners with businesses to offer daily and weekly discount deals via daily subscription e-mails, Facebook, Twitter and Twongo's website. As more individuals purchase the deals or "buy-in," the discount increases, resulting in a significant consumer savings on goods and services as well as the acquisition of new customers and word-of-mouth marketing exposure for businesses at the fraction of the cost of traditional advertising. With a rapidly growing local subscriber base, Twongo saved Triangle residents over $1 million during its first year of operation. In addition to the Triangle, the company operates in Wilmington, N.C., and the Kelowna, Vernon, Vancouver and Whistler markets of British Columbia, Canada. For more information, visit

    Kathleen Mongero
    MMI Public Relations
    (919) 233-6600
    kathleen ( @ ) mmipublicrelations dot com

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