Trade Show Specialty Firm Adds Seasoned Designer to Team

Top Quote TradeShow Teacher's new graphic artist masters the art of combining corporate & cohesive with clever & creative. End Quote
  • Miami, FL (1888PressRelease) September 26, 2012 - With a strong background in the field of graphic arts and design, the bar was set high when Linda Musgrove, founder and president of TradeShow Teacher, embarked on a mission to find the perfect designer to join her team.

    Recently, Musgrove, the acclaimed author of "The Complete Idiot's Guide to Trade Shows" and widely recognized industry expert, found one such designer whom she has enthusiastically welcomed as the newest member of her creative crew of trade show professionals.

    David Delatorre is not just any "designer," he is a web designer/graphic designer/illustrator. The distinction needs to be made because of all the tools, mediums and platforms technology has made available; technologies in which Delatorre is keenly proficient.

    His extensive skills include designing websites from scratch, creating logos from a thought, conceiving and delivering prolific media/advertising campaigns - both, electronic and print - as well as illustrating children's books and creating original art and caricatures.

    "We are so proud to have David (Delatorre) as the new senior designer on our team," said Musgrove. "He has a proven portfolio and brings heightened creativity to our firm. He takes thoughts and ideas and brings them to life graphically, artistically, professionally - and swiftly."

    The design work Delatorre will be doing on behalf of TradeShow Teacher and its clients involves integrated marketing initiatives including pre-, at- and post-show promotional materials/mailers; micro/websites; comprehensive brand creation, consistency and extension as well as full-fledged show-related advertising campaigns.

    "I am very excited about joining the TST team," said Delatorre, who studied at the RCC Institute of Technology in Canada. "Our projects are challenging and exciting -- as far as the audience towards which they are geared. The quality and detail has to be meticulous and executed to the highest standards in the biz. These are my kinds of projects."

    Headquartered in South Florida, TradeShow Teacher provides full-service, result-driven trade show management helping businesses make the most of their trade show experience. This includes helping clients secure qualified leads, conduct effective show selection, increase ROI, enhance and increase publicity/exposure and gain overall exhibit program growth.

    "I created Tradeshow Teacher to help exhibitors strategically plan and effectively execute their trade shows - at an affordable price," explains Musgrove, who is a regular contributor to several industry-related publications and sites including Exhibit City News. "We, at TradeShow Teacher, want to share our (trade show) secrets of success!"

    For more information, please call Marketing Director Jennifer Roberts at 305-742-0982, ext. 171; visit or email: jroberts ( @ ) tradeshowteacher dot com

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