Trade Show App, DazzleToday, starts Private Beta for Exhibitors

Top Quote DazzleToday the Web App for Exhibitors, launched the Beta version of its App. The App is targeted at companies who exhibit frequently at Trade Shows. The Beta release is for 30 select companies who can test drive the product. End Quote
  • (1888PressRelease) October 16, 2015 - DazzleToday the Web App for Exhibitors, launched the Beta version of the Cloud based product. As a part of the promotion and Beta Program, they plan to accept a maximum of thirty B2B companies who would like to use the all-in-one web application that helps Exhibitors enhance relationships with leads and customers and boost revenue potential from Trade Shows.

    The Beta program is open to any company participating in a Trade Show as an Exhibitor. The companies selected to participate can get an early hands on look at DazzleToday. Additionally they will have a 30 day free trial and can make use of a special invitation price even after the free trial is over. Companies wishing to request a Beta invitation can do it here:

    Unlike component level softwares which allow the marketing and sales teams perform only a limited number of activities, DazzleToday helps manage the whole process in one seamless workflow. Users can invite the right prospects and customers to the Booth, impress them while they are at the Booth and follow up after the show is over, to persuade and convert them. Managers can keep track of tasks and budgets and the Administrator can make sure users, contacts, marketing assets, products and service providers can be neatly organised in a highly secure environment and wastefulness reduced to near zero.

    DazzleToday is the result of years of deep understanding of marketing and sales processes while working in the trenches and a sharp view of what works in the real world. It combines the top two or three most used features of seven different software types and makes them available on tap and affordably too. Users will have seamless access to Contact Management, E-Mail Marketing, Marketing Automation, Project Management, Marketing Asset Management, Smart Signatures and CRM.

    Mr. Ravi Kiran, Co-Founder and CEO of DazzleToday said, "We all know the centrality of relationships to winning and retaining customers. But when it comes to Trade Shows, we find that Marketing and Sales folks are forced to spend a lot of time doing mundane work and waste their efforts. This is why we were inspired to create DazzleToday and this is why we are so excited with the opportunity to make it available to thirty private Beta customers.

    The Beta update has also been made available to all the existing clients who have welcomed the new design and all the enhanced functionalities.

    About FOA Growthtech
    Formed in 2015, FOA Growthtech's stated purpose is to help businesses use technology to grow.
    Started by people with a strong understanding of B2B Marketing, Sales and Purchase behavior developed over decades of working in the trenches, the company has created an powerful combination of talent in founding team - Marketing, Product, Finance, Sales and Operations.

    Its founders believe they have discovered a big problem of growth, that of acquisition of desirable customers, faced by many businesses and they are inspired to provide a solution.

    Its first product DazzleToday, meant for Trade Show Exhibitors, makes Marketing and Sales teams agile, their life easier and participating in a trade show more productive. Using DazzleToday, they can create, cultivate, convert and curate relationships more meaningfully and achieve stronger Customer Persuasion

    Useful Notes for Editor
    1. As per Daedal Research, the global Trade Show market size will be US$ 30.24 billion in the year 2015.
    2. US and Canada are the biggest Trade Show markets with a combined 50% market share. Europe with UK have approximately 27% share of the market. Emerging markets have 23.1% of the market share.
    3. As per Forrester, in 2015, B2B budgets will be led by Trade Shows, Conferences & Events and Digital Marketing, at 14% and 10% of total allocations. ["It is our belief that Face to Face marketing and Digital will go hand in hand and support each other to enhance marketing and sales ROI."]
    4. As per UFI, in the year 2012, there are 31000 exhibitions per year of a certain size (500 Sq Meter). 4.4 million Exhibiting companies participate in such exhibitions, which attract approximately 260 million visitors.

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