Toyota Announces 'Summer Holiday' Campaign for 2012

Top Quote Toyota Announces 'Summer Holiday' Campaign for 2012 -This Summer Holiday Stay Cool, Even on Longer Journeys. End Quote
  • (1888PressRelease) April 18, 2012 - After the overwhelming response from Toyota customers last year, Toyota Kirloskar Motor (TKM) today announced the beginning of its 'Summer Holiday' Campaign 2012 - a service campaign with free check up & custom made offers for all Toyota models

    The month-long campaign will be conducted across Toyota dealerships from 16th April to 15th May, 2011. Toyota has set a benchmark in the automobile industry for its quality products and more so for Q Class Service Experience. Keeping this tradition alive, Toyota has launched this service campaign across all the Dealerships in South, West and Eastern parts of India.

    Under this campaign, all Toyota customers visiting Toyota Dealerships will be eligible for a free 20 point check which will ensure road worthiness of vehicle & trouble free journey for Toyota customers. Also, the customers will be able to avail custom made offers which include Free UV Protection on Parts Packages, impressive discounts on accessories & insurance renewal offers. Apart from all of these, there will be a daily lucky draw for the chauffeurs visiting the dealership during this campaign.

    Speaking on the occasion Mr. Sandeep Singh, Deputy Managing Director, TKM, said, "Based on our 'Customer First' approach, we at Toyota believe in reinventing different ways to reach out to our customers with Toyota's promise of Q Class Service. After an overwhelming customer response on 'Suhana Summer Campaign' last year, we thought it would be the right time to conduct the campaign again this year. We have timed this service campaign to correspond with the summer holidays in India. The campaign will help our customers to service their cars and gear up their vehicles for long journeys, ensuring safe, comfortable and trouble free drives during this summer season."

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    Overview of TKM
    Company name -- Toyota Kirloskar Motor Private Limited
    Managing Director -- President: Hiroshi Nakagawa (TMC)
    Established -- October 1997 (start of production: December 1999)
    Location --Suburb of Bangalore, Karnataka State
    Products -- Corolla Altis, Innova and Fortuner manufactured in India. Camry, Prado, Land Cruiser and Prius imported as CBUs.
    Annual production capacity -- Approx. 80,000 units
    Equity participation -- TMC: 89%, Kirloskar group: 11%
    Number of employees -- Approx. 4,650 (as of end of 2010)
    Land area -- Aprox. 432 acres (approx.1,700,000 m2)
    Building area -- 74,000 m2

    Overview of TKM 2nd Plant
    Location -- On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
    Products -- Etios Sedan and Hatchback Etios Liva (will go on sale in April 2011)
    Start of production -- December 2010
    Annual production capacity -- 70,000 units.
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