Top Amazon Home Decor Brand La Jolie Muse Announces Rebrand with Entry into D2C

Top Quote The most celebrity-loved, affordable-luxury, sustainable home decor brand is the first in the industry to launch on Amazon and go D2C. End Quote
  • (1888PressRelease) May 22, 2021 - La Jolie Muse, a sustainable and affordable luxury home decor brand is investing in connecting with consumers more directly and meaningfully than ever before. As an established top Amazon brand, the company is now rebranding and launching a new D2C (Direct-to-consumer) website later this month, becoming the first in the industry to start on Amazon and then go D2C — typically it’s the other way around.

    The young brand launched exclusively on Amazon only a few years ago and it has grown exponentially since then, even skyrocketing by 3.5 times during 2020 as everyone strived to make the most of a bad situation by making their surroundings a more beautiful and comfortable place to be.

    “As a brand growing from zero to a top home decor brand on Amazon in just five years since our company’s founding, La Jolie Muse has very special DNA,’’ said Head of Branding, Li Jiang. “The rebrand and addition of the D2C channel is a natural progression to help us better connect with our customers.”

    La Jolie Muse Facts:
    · Established top Amazon seller (#2 in home décor)
    · Double-digit sales increase in 2020 alone
    · Investing heavily in branding this year
    · Great brand support through digital advertising
    · Beautiful new rebranded D2C website

    The brand has products in four categories — candles, garden, storage and bedding — reportedly loved by celebrities like Jessica Alba and Jennifer Lawrence and by media like Better Homes & Gardens, Vogue, CNN Underscored and many more.

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