Titanium-Jewelry.com's Ron Yates Speaks at Mobile Commerce Forum

Online retailer announces redesigned mobile site increased conversion rate by over 250 percent. End Quote

Yates, has seen a user conversion rate increase of 250% in the five-weeks following the redesign of its mobile site in September 2011.

(1888PressRelease) November 01, 2011 - Modesto, Calif. - Ron Yates, founder and President of Titanium-Jewelry.com, a premier online retailer of men's jewelry, was a featured presenter at the 2011 Internet Retailer Mobile Commerce Forum in Houston, Texas earlier this month. Yates, who gave a presentation entitled "You Don't Have to Be Big to Have a Big Mobile Presence," was asked to speak at the forum following an Internet Retailer magazine interview regarding Titanium-Jewelry.com's stellar website performance.

Titanium-Jewelry.com, which was founded in 2002 by Yates, has seen a user conversion rate increase of 250% in the five-weeks following the redesign of its mobile site in September 2011. Originally launched in August 2010, the company's mobile site saw a spike in traffic from mobile devices by 51%. In addition, the company also saw conversions from mobile visitors increase by 131% and revenues rise by 101% during that time.

Speaking at the convention, Yates stated that he realized a change was needed with the Titanium-Jewelry.com mobile site after trying to navigate his old e-commerce site with his newly acquired iPhone. After noticing how hard it was to simply peruse the items on the site he realized that he was leaving money on the table by driving customers away. By creating an easier-to-use site he found that more customers stayed on it, which led to more conversions.

Titanium-Jewelry.com offers sophisticated designs from ArtCarved, Benchmark, COGE, Diana Classic, Edward Mirell, Formotion Watches, Heavy Stone Rings, J.R. Yates, Triton and the Belloria Black Diamond collection for her. Enticing grooms and couples worldwide, the online retailer provides a multitude of styles and metals representing the best selection of palladium rings, titanium rings, tungsten rings, and men's wedding bands for the fashion forward male and female.
Experts in modern men's wedding rings and modern metals jewelry, Titanium-Jewelry.com leads the industry in contemporary jewelry fashions. For more information, please visit www.Titanium-Jewelry.com.

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