Times Private Treaties Sees High Growth From Home Improvement Segment

Top Quote The portfolio includes some of the strong brands in the space such as Timbor Home, Zicom Electronic Security Systems & Welspun Retail. End Quote
  • (1888PressRelease) July 02, 2010 - Back on track after being effected due to recession in real estate market, home improvement segment has started seeing more investments, new store openings, high decibel marketing and promotional campaigns by the brands & companies in this segment.

    Those who were skeptical about India's quality consciousness in this segment need to look at the emergence of some of the strong brands such as Timbor Home, Zicom Electronic Security Systems & Welspun Retail. Not only have these brands created high awareness for their products & built their categories through effective marketing, they are also recognized as high value brands by the customers.

    Creating success stories with these brands is Times Private Treaties, the investment business of BCCL. Times Private Treaties business model enables companies to build strong brand differentiators while simultaneously creating awareness of the high value that brands offer to customers. The marketing support provided by Times Private Treaties to these brands further catalyzes the growth of these companies.

    For instance, Timbor Home is today recognized as the largest manufacturer-retailer of modular kitchens in India and has recently announced its plans to open 300 stores in next two years. According to a financial publication, Timbor Home currently has 72 exclusive kitchen, furniture and door showrooms and will be closing this financial year with a top line of Rs 32 crore. Moreover, the company plans to double the same next year.

    Timbor is an ISO 9001 and ISO 14001 certified company and rated SE 1B by Credit Rating Information Services of India (CRISIL). The ratings are result of the company's wide geographical reach and the in-house production facilities. The ratings also reflect the well-defined organisational structure and a robust business model.

    Timbor Home, a Times Private Treaties has investee company, is part of the Rs.1200 crore industry growing at an annual rate of 30 per cent.

    Likewise, the wheels of fortune are turning for the better for Welspun Retail, the retail arm of Welspun India Ltd and a Times Private Treaties investee company. The company has prepared a roadmap to take the tally of its total stores to 250 as early as possible.

    The Times Private Treaties innovative model is based on providing brand building opportunities to help companies create their brand and unlock value.

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