The Knowledge Group Has Scheduled a Live Webcast Expert Testimony and Survey Methodology in False Advertising Cases: A 2017 Perspective LIVE Webcast
The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, announced today that it has scheduled a live webcast entitled: Expert Testimony and Survey Methodology in False Advertising Cases: A 2017 Perspective LIVE Webcast.
- New York, NY (1888PressRelease) January 13, 2017 - This two-hour event is scheduled on Wednesday, January 25 2017 @ 12:00 PM to 2:00 PM (ET).
Event Synopsis:
Advertising plays a crucial role in securing businesses a competitive edge especially in today's market. With the huge amount of money needed in advertising and in putting products both in print and in electronic formats, advertisers aim to get the highest possible return of investment. The facts about a product are often emphasized and even twisted according to the advertiser's needs and objectives. However, when this business judgment perils the reasonable standards of advertising, the courts may have to decide if advertisers have exaggerated the facts of their products and have caused misleading impressions to the buyers. When an implied false claim is alleged, expert testimonies and surveys determine consumers' perception of the advertisement. Generally, survey evidence plays an important evidentiary role to support a claim of false or misleading advertisement and unfair competition. Still, while it can be found effective in court, survey evidence is always being challenged.
In this two-hour LIVE Webcast, a panel of key thought leaders and practitioners assembled by The Knowledge Group will identify the recent trends involving the use of survey evidence in advertising cases. Speakers will also provide tips in designing survey methodology and the best practices in preparing, conducting, and presenting survey evidence in false advertising cases.
Some of the major topics that will be covered in this course are:
-History of Surveys in Litigation
-Methodologies and Case Examples
-False Advertising / Lanham Act
-Deceptiveness
-Consumer Confusion
-The Role of Consumer Surveys in Trademark and False Advertising Disputes
-Do's and Don'ts in the Design and Use of Consumer Surveys
-Key Issues and Common Pitfalls
-Important Recent Survey Decisions
Speakers/Faculty Panel:
Rob Litowitz
Partner
Kelly IP
Jesse David, Ph.D.
Partner
Edgeworth Economics
Rene Befurt
Vice President
Analysis Group, Inc.
Jeffery A. Stec
Vice President
Charles River Associates
For an updated list of the faculty panel, please visit:
https://www.theknowledgegroup.org/all-events-list/live-webcasts/event-homepage/?event_id=2016
About The Knowledge Group/The Knowledge Congress Live Webcast Series
The Knowledge Group brings together the world's leading authorities and industry participants through informative two-hour webcasts that study the impact of changing regulations and help businesses succeed through proper regulatory compliance.
Visit http://theknowledgegroup.org/ for further information and inquiry.
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam