The Heat Group Automates and Mobilises Field Sales with StayinFront EdgeCG and StayinFront TouchCG

Top Quote The Heat Group, Australia's largest locally-owned cosmetics company selected StayinFront EdgeCG® to automate and mobilise its field sales operations using the latest Windows 8 tablets powered by StayinFront TouchCG®. End Quote
  • (1888PressRelease) November 14, 2014 - The Heat Group, Australia's largest locally-owned cosmetics company representing brands such as Cover Girl, Max Factor, Essence, Boujois, Ulta3 and Billie Goat Soap has selected StayinFront EdgeCG® to automate and mobilise its field sales operations using the latest Windows 8 tablets powered by StayinFront TouchCG®.

    Heat's annual retail sales are driven by an active nationwide field team that manages a comprehensive distribution business covering pharmacy, department stores, grocery and other channels.

    Heat sought a solution that would streamline operations and could easily adapt to its evolving requirements and expanding product ranges. Heat's selection of StayinFront's on-demand sales force automation solution will simplify its operations by using a highly scalable, easily configurable platform, seamlessly integrated with its ERP/warehouse system.

    The pharmacy channel is a key focus area for the business and operates under a direct order-to-delivery model. The new system will be rolled out nationally to the 25 dedicated pharmacy territory managers and will contribute towards increased sales and improved productivity, with In-built dashboards, KPIs, reporting and analytics giving management clear visibility into team performance.

    StayinFront EdgeCG's flexible configuration options will allow Heat to self-manage the reporting and data management tools and leverage the latest devices, communications, mobility options and presentation technologies without changing salesforce software.

    Gillian Franklin, Founder and Managing Director of The Heat Group, said: "Our people are smart, creative and dynamic. They deserve the same in their technologies. We believe that this new sales tool will help us build on excellent customer service, with a highly efficient and effective sales team."

    Kerrie-Anne Turner, StayinFront's APAC Vice President and Managing Director Australia, said: "The Heat Group's subscription to our services builds on our credentials within Australia's beauty market as it joins recent StayinFront wins at L'Oreal and Schwarzkopf. By being able to simply configure the software to their needs, they each have a flexible platform from which to leverage competitive advantage. They can focus on streamlining operations and looking after their customers."

    About The Heat Group -
    Established in 2000, The Heat Group is now Australia's largest locally-owned cosmetics company with annual retail sales in excess of $130 million. For more details visit

    The Group is the exclusive distributor for leading global brands Max Factor, Covergirl, Boujois and essence. It also owns cosmetic and personal care brands ulta3, Billie Goat Soap and Ozko eyewear. Heat is also developing a range of personal care products based on much loved characters from Warner Bros.

    About StayinFront
    StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit

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