The Great American Apparel Diet Proves Conscious Consumption Is A Continuing Trend

The Great American Apparel Diet, a blogging community challenging people to refrain from shopping for a year, has entered into its second year. Membership is continuing to grow reflecting a conscious consumption trend in overall consumer culture. End Quote

Seattle-Bellevue-Everett, WA (1888PressRelease) December 03, 2010 - The Great American Apparel Diet, a blogging community challenging men and women to refrain from shopping for a year, has entered into its second year. The diet, started by Sally Bjornsen, author, mom and entrepreneur, was originally intended to only be a yearlong challenge ending on Sept. 1st 2010. Due to growing support from the public, however, the diet has been pushed into its second year with growing numbers. Over one hundred new "dieters" have joined since September 1, 2010 bringing the two-year total to approximately 400 members. Dieter demographics cover a wide range of ages, socio economic backgrounds and professions exhibiting a conscious shopping and spending trend in current consumer culture.

The blog continues to be a great resource of support for the current dieters to share advice and stories of their daily struggles. Veteran members provide constructive feedback to current members and helpful insights into the diets' continuing impact on their lives. In the words of veteran dieter Cathy Curly from Connecticut, "I think everyone who tries TGAAD will learn & grow from it if they allow themselves to." Veteran dieters continue to reflect on their year of not buying and giving the diet credit for helping them through their financial struggles which had previously been linked to their spending habits. "It has been great for my finances," Says Birdie Carpenter a Veteran dieter. During these difficult financial times dieters have become increasingly aware of their spending habits and are looking to TGAAD blogging community to help them through their necessary changes in lifestyle and behavior. Second year dieter, Ilene Waterstone of Los Angeles currently one month into the diet has noticed the financial affects of the diet saying, "I will be able to double my charitable donations to organizations that I support, most of which help people in great need."

The Great American Apparel Diet has gained attention in local, national and international media. Last month a story about TGAAD aired on the NBC Nightly News weeklong series called "Back to Basics". The news story highlighting several dieters including one in South Africa reinforced the new "conscious consumer movement" as not simply a passing phase but more a continuous trend in overall consumer culture.

More information about The Great American Apparel Diet can be found online at www.thegreatamericanappareldiet.com.

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