The future of digital media by Alex Barkaloff, Executive Producer, Lionsgate Digital Media

Top Quote Alex Barkaloff, Executive Producer at Lionsgate Digital Media and a speaker at the forthcoming Digital Content Monetization West event in LA (June 21-22) shares his thoughts during an interview with Clarion's Media & Entertainment Event Director Frances Rose. End Quote
  • (1888PressRelease) May 13, 2011 - Alex Barkaloff, Executive Producer at Lionsgate Digital Media is speaking at the DCM West conference, taking place in LA next month (06/21-22) along with his colleague Curt Marvis, President of Lionsgate Digital Media. Here, he shares his thoughts with us on new platforms and technologies, digital opportunities and threats and who'll be the biggest influencers in digital media.

    DCM: What do you see as the top priority for digital content-owners right now?
    AB: With the explosions of platforms across mobile, digital online, social and new devices, especially iPhone/iPad and Android, content owners are simultaneously facing the biggest opportunity and threat ever. On the one hand, content owners (especially large library owners) can thrive on these new channel opportunities. On the other, they will be pushed away, made irrelevant, by the onslaught of user-generated content. So top priority is for content owners to make themselves relevant - unbundle, re-bundle, find new ways of merchandising, packaging, partnering and promoting themselves.

    DCM: Who do you think will have the biggest impact on digital development over the next 2 years?
    AB: Unmistakably - tablets of all shapes, sizes and operating systems. They are not PC replacements - they are personal media devices. They are not oversized smartphones - they are long-form media devices, as opposed to "media snacking" devices. They are also the new couch potato's delight.

    DCM: What's the biggest obstacle you face at the moment in achieving your commercial digital goals?
    AB: Biggest obstacle is funding for new digital ventures, caused by tectonic shift in the ecosystem, especially in physical media (DVD and Blu-Rays) giving way to streaming. All the work that has gone into putting together physical distribution engine is becoming irrelevant. All while some indie filmmakers might think this is good news, the studios will not have any money to fund the new indie ventures if they can't find new places of distribution fast enough. But the good news is that digital entertainment is quickly becoming an end goal.

    DCM: What are you most looking forward to at DCM West 2011?
    AB: Apart from engaging in a good conversation and learning something, really looking to forming new partnerships with some of the very interesting companies attending.

    DCM: What attracted you to speak at DCM West 2011?
    AB: Monetization. Seems that everyone has forgotten that it's not only about hits or views or members, but how all this translates to a sustainable business.

    Alex will be speaking at the forthcoming DCM West event in LA this June 21-22. The innovative conference and exhibition combines, for the first time, questions of monetzing content in specialist areas of News, Movies, TV, Sports, KidContent, Publishing, Games and Music, within a framework that reflects leading-edge thinking and the latest case study examples.

    Other speakers include:
    # Matt McMahon, VP Mobile, Fox Digital Entertainment
    # Ayal Kleinman, VP, New Media, Warner Bros Records
    # Maura Welch, Director of Marketing and Content Development, WeeWorld
    # Marc Siry, SVP Digital products & Services, NBC Universal
    # Stan Scoggins, SVP Worldwide Marketing Assets, Universal Pictures
    # David Ripert, Head of Content, US & Director of Global Partnerships, DailyMotion
    # Jamie Weissenborn, SVP Digital Media & Ad Sales, Sony Pictures Television
    # Lee Jacobsen, SVP Digital Publishing, Atari
    # Steve Banfield, SVP Production & Digital Strategy, Screen Life Games
    # Greg Kampanis, SVP, Content & Operations, South Park Digital Studios
    # Peter Cowley, MD, Spirit Digital Media
    # Leslie Cohen, SVP New Products & Services, Sony Music
    # Joe Morris, VP, Mobile & Online, Konami Digital Entertainment
    # Michael Arrieta, CEO, Big Air Studios
    # Shalini Govil-Pai, Group Manager, YouTube
    # Brian Ward, SVP Worldwide Studios, Activision Blizzard
    # Shawn Freeman, SVP & GM, Gamestop
    # Kenny Rosenblatt, CEO, Arkadium
    # George Zaloom, CEO, giantHello
    # Kenneth Locker, SVP Digital Media, Cookie Jar Entertainment
    # Diane Charles, CCO, Intelligent Life Productions
    # Jeff Cohn, SVP Technology & Facilities, Playboy Enterprises, Inc
    # Joerg Bachmaier, SVP/GM Americas, Endemol Worldwide
    # Paul Westhorpe, VP Sales & Strategy, Grupo Prisa
    # Bryan Perez, SVP & GM, NBA Digital

    Event website:
    Event dates and location: 21-22 June 2011, LA

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