The End of Public Auctions - A Smarter Way to Recirculate Excess Without Brand Damage
Retailers and brands worn down by public auction liquidation vendors that drain staff hours, slash recovery, and erode brand equity now have a better option.
- (1888PressRelease) November 22, 2025 - IntelliCommerce Inc. today launched [Commerce Central], a full-service reCommerce platform that manages every step of reselling overstock and distressed goods, from pricing and listing to payments, logistics, dispute management, and reporting.
Commerce Central gives sellers full control over how excess is recirculated. Instead of being locked into one channel or being forced to juggle multiple vendors, retailers can run a multi-channel distribution strategy from a single command center. They are tailored to their goals (e.g., clearing bays, maximizing cash, protecting brand, donating goods, or meeting circularity and sustainability targets). They can also set guardrails on visibility, purchase limits, resale channels, and MAP/pricing rules, all from a single control center. Built by former Amazon and FedEx operators with 20+ years in retail technology and logistics, Commerce Central team executes with enterprise-level discipline and delivers transparent reporting on execution, margin recovery, and ESG gains.
Supply chain, reverse logistics, and finance leaders are facing a mounting challenge as returns and excess stock are swallowing space, labor, and capital at unprecedented rates. In 2024, nearly 17 percent of total retail sales i.e., about $890 billion in merchandise came back through returns with each unit carrying a cost till it’s recirculated. Inside distribution centers, unwanted freight crowds out forward operations and tie up to 30% of working capital.
To move it, most sellers rely on public auction vendors that slash recoveries thrice. First by starting lots at rock-bottom prices, second by laying buyer premiums, and lastly by inflating shipping rates that force them to bid even lower. It’s a “quiet tax” on margins, and because distressed goods are broadcast publicly, it signals weakness and chips away at brand equity. The result is a high-churn process that erodes profitability and leaves operators stuck managing loss instead of creating value.
Commerce Central is designed to reverse this cycle and maximize recovery while minimizing the effort. Powered by proprietary AI and ML models, the platform adapts to each retailer’s business needs and guardrails, auto-generates detailed manifests from existing feeds or CSVs, suggests competitive prices and lot groupings, and discreetly places goods before vetted buyers on its B2B exchange (commercecentral.io) and consumer outlet (dealzforyou.com). From there, payments, freight coordination, and post-sale reporting are handled end-to-end, turning what was once a labor-intensive process into a low-touch automated workflow. Unlike traditional liquidation vendors, Commerce Central carries no monthly fees, is easy to pilot, and consistently delivers stronger recovery across categories.
“Our team has spent decades improving retailer margins and solving operational challenges with technology and process excellence. For too long, auctions have been a default tax on retail margins. We built Commerce Central so retailers can recover value on their own terms while keeping their reputation intact.”
said Shivang Maheshwari, Co-Founder and CEO of Commerce Central
Commerce Central fits smoothly into existing workflows and systems (e.g., WMS, Disposition Engine, RMS, ERP) without heavy lift or disruption. The interface is designed to be intuitive and actionable. For example, a reverse logistics manager logging into the Commerce Central dashboard gains a unified view of aging inventory across all distribution centers. If a batch of supplements in a Midwest warehouse is approaching its sell-by date, the system issues an alert. With a few clicks, the manager can review an AI-recommended lot configuration and reserve price, then publish the listing to an eligible pool of pre-approved buyers. No public listing takes place, and only vetted buyers can view and make offers. Offers are submitted through the platform, and the retailer can accept automatically or counter using preset rules or AI guidance. Once goods sell, Commerce Central handles payment, schedules pickup, and generates the necessary documentation. Progress is tracked through a real-time dashboard, eliminating cumbersome spreadsheets and long email chains while keeping operators in full control.
Ready to take control of excess inventory and protect your brand’s value? Visit www.commercecentral.io or email team ( @ ) commercecentral dot io to learn more or get started.
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