The celebrities' luxury membership club comes to Sweden

Top Quote Velocity Black is the exclusive concierge service used worldwide. Now the service comes to Sweden. End Quote
  • (1888PressRelease) February 10, 2019 - Exclusive member-clubs are not common for Swedish high-income earners. Therefore, the revered Velocity Black network can be a welcome addition for Swedish business people with generous wallets, when the service now launches in Sweden and the Nordic countries.

    "We have just begun in Stockholm and will start inviting members this coming week. We believe that there is a market for Swedish members whom are happy to pay for quick and smooth services when they plan their travels, restaurant visits and other more special experiences”, says Patrik Slettman, who advises the company in Sweden.

    So far, Velocity Black has raised $35 million in investments, equivalent to SEK 319 million. Among early members and poster names are the Swedish model Elsa Hosk and the American profile Gigi Hadid. Velocity have members from more than 60 countries and, according to the company, has a total wealth of over $ 300 billion.

    Individual memberships costs $ 2600, equivalent to nearly SEK 24,000, per year. In addition, a starting fee of $ 900, corresponding to just over SEK 8,000, is added.

    For the money, the members get access to be able to book an array of first-class experiences in the form of travel, restaurant visits and other experiences. The software learns about each member as time passes and will suggest new ideas based on individual behaviours and preferences.

    Among other things, members can fly a combat jet, swim with killer whales, go to the Oscars gala after-party or go on a personalized safari trip. In the future, Velocity plans to also incorporate opportunities for contacts with the healthcare system and also digital care services in the service.

    "It is the fastest and most convenient way to get inspired and gain access to the best experiences the world has to offer," says the company's founder Zia Yusuf and continues:

    “We target customers with more capital than they have time, they are successful and travel alot. Our software gives them the recommendations that best suit them."

    Each member has access to supply from all over the world, but for Swedish members who want to stay in the country, one can book a boxing lesson with former heavyweight champion Attila Levin, a song lesson with Florian Voss from the Royal Opera or a dance lesson with a professional ballerina. Already, there is a network in Sweden that works to curate local experiences.

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