Superbrands To Recognise and Honour UAE's Strongest Brands At Annual Tribute Event

Top Quote The brand with the highest score will be declared 'Brand of the year'; Ninth edition of the Superbrands UAE book to be unveiled. End Quote
  • (1888PressRelease) May 29, 2013 - Dubai, United Arab Emirates: Superbrands, the independent authority and arbiter of branding, announced that they are hosting their annual tribute event to honour UAE's strongest brands on June 4, 2013 at the Intercontinental Hotel in Dubai Festival City. The brand that will receive the highest score amongst all the Superbrands will be declared the highly anticipated 'Brand of the Year'. Superbrands will also unveil the ninth edition of the much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event.

    Speaking about the event, Mr. Mike English, Director, Superbrands Middle East, says, "It gives us great pleasure to announce the 'Oscars of Branding' night, our tribute event for UAE's strongest brands. This year we had many new entrants which included many local brands make it to the Superbrands list in addition to the globally recognised brands. These brands were not only voted for by our distinguished brand council members but also by 2,500 marketing professionals, who voted through an online poll. The brand which scores the highest points will be awarded the accolade of 'Brand of the Year' at the Tribute Event."

    After a rigorous selection criteria, set by the Superbrands Council, over 2,500 professionals were invited to vote for candidate brands. More than 1,415 leading UAE brands were scored by the Superbrands Council and through the online poll and the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands

    "UAE's best brands, which range from FMCG brands to local family owned businesses, are featured in the Superbrands book. Participation in the book is by invitation only and acknowledges the inherent strength of the organisation and its brand value," Mr. English adds.

    The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand's exceptional status.

    The Superbrands tribute event, which will be attended by the Who's Who of the corporate world, is set to be a true celebration of many of the country's highest profile brands, and promises to live up to its global reputation as the "Oscars of Branding".

    Hala Badri, Executive VP Brand & Communications, Du
    John Brash, Managing Creative Director, Brash Brand Strategy & Design
    H.E. Sheikha Lubna Al Qasimi, Minister, Ministry of Foreign Trade
    John Deykin, General Manager Books, Motivate
    Colm Mcloughlin, Executive Vice Chairman, Dubai Duty Free
    Laila Suhail, Chief Executive Officer, Dubai Shopping Festival
    Mishal Kanoo, Deputy Chairman - UAE & Oman, The Kanoo Group
    Dr. Ram Buxani, President, Cosmos
    Mike English, Director, Superbrands Middle East

    The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.
    The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 86 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.
    Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 10,000 individual brands have been featured worldwide. For further information on Superbrands, please visit

    For further information, please contact:

    Shaheen Irani-Hreib
    OAK Consulting FZLLC
    shaheen ( @ ) oakconsulting dot biz

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