STUDDS Roped in D'ART as master retail design agency & Delivered first flagship store in INDIA

Top Quote World’s leading retail design agency D’ART has recently designed and executed first ever “PHYGITAL” store for STUDDS in India, Dehradun. End Quote
  • (1888PressRelease) April 17, 2019 - The 600 sq. ft. (approx.) store features various touch points like Virtual Reality for brand and product engendering trust factor among buyers, Interactive Display Table providing in-depth information about the brand and a very unique Helmet Sanitizing Machine which removes the harmful bacteria and sweaty smell inside the helmet for the hygiene purpose of their walk-in customers etc.

    “We truly believe in the principle of designing the Change which revolves around the concept of five senses. Therefore, the standards of our design was completely modular and scalable in the Indian context. There will be more flagship stores to be executed globally in times to come “said Syed Shahnawaz Zaidi, Founder, D’ART.

    “The most challenging part in the design was to communicate the legacy of the brand. Hence, we arrived on the design root “The Legendary Heritage”, which enacted as key positioning of the brand. The loud & appealing rugged look of the first ever exclusive store for the world’s largest helmet manufacturing company brings the brand to life in a new and exciting way with an edited assortment of trends and technology under one roof” Adds Mr. Sameer Khosla, Design Head, D’ART.

    “Apart from designing the store, the digital interface provided to the esteemed site has certainly cut down on SKUs. This is something agencies nowadays are not focusing upon. Customer’s journey when they visit the store shall not be compromised at any junction and giving an experience to customer’s journey when they come out of the store was our main objective” says Mr. Deepak Kumar, Operations Head, D’ART.

    This experience-based store (Concept store) is definitely one of a kind unlike the traditional stores in the market. We hereby recommend visiting the first ever ‘PHYGITAL’ store of India with eye-catching interiors & jaw-dropping technologies executed by D’ART.

    D’ART is a classic amalgamation of DESIGN and MANUFACTURING services, a complete “RETAIL DESIGN AGENCY” serving since 2014, expanding business both nationally and internationally, aims to deliver excellent design for our client’s growth and ensures timely execution with our dedicated team and resources as we believe that the root of our success goes hand in hand with client’s success and satisfaction.

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