SPORTXS is the exclusive retailer of Diana Swimwear

Top Quote Internationally recognized brand now available at SPORTXS. End Quote
  • (1888PressRelease) January 12, 2012 - SPORTXS, India's first and largest organized 'Sports Gear' retail destination, today announced its appointment as the exclusive retailer of Diana Swimwear in India. The internationally acclaimed and leading brand of swimwear and swimming accessories will now be made available across all SPORTXS stores in Bangalore, Pune and Ahmedabad.

    Diana Sport offers functional yet highly fashionable swimwear, and is a brand of choice for world championship swimmers internationally. Manufactured from unique materials that have highest chlorine resistance compared to other swimwear, their range of performance level products are backed by cutting edge technologies that focus on contributing factors such as fabric stretch, fit, buoyancy and design. SPORTXS will also house Diana's swimming accessories that have unique product offerings such as anti-fog goggles that are fitted with anti-fog, powered lenses that facilitate the swimmers' vision underwater.

    Commenting on the new product range, Zahir Laliwala, CEO at SPORTXS said, "Our customers range from sports hobbyists and enthusiasts to professional athletes and they come to our stores looking for brands across sports categories that will not only enhance performance but also help them avoid injury. To fulfil these customer needs SPORTXS is constantly on the lookout for innovative products such as Diana Swimwear and its range of Swimming Accessories. A trusted leader in this space, we are excited to be appointed as the exclusive retailers for Diana Swimwear in India and will continue to provide quality gear for all."

    As sports in India is diversifying, in addition to the popularity of cricket, other sports like Tennis, F1, Football, Badminton and Swimming are also gaining popularity. SPORTXS in keeping with its sustained commitment, gives fitness enthusiasts the opportunity to make an informed decision about the required gear and equipment in an energetic and organized retail format.


    'SPORTXS', a brand launched by XSIS PROMOTIONS INDIA PVT LIMITED founded by retail entrepreneurs Monica & Zahir Laliwala, is a sports gear retail destination with an innovative and unique concept. As India's first "Organized Sports Gear Retailing Destination", the primary objective is to promote Sports as a Culture and highlight the significance of quality gear for any sporting requirement.

    Building on the concept of next generation of Sports gear retailing in India, SPORTXS presents the option of making an informed decision and provide a window of knowledge on products beyond familiarity. A Multi-brand, Multi-category concept, SPORTXS boasts of over 7000 varieties of Stock Keeping Units (SKU's) across 32 Sports categories and 60 sports brands addressing a wide audience, this high energy environment showcases a unique product range to include Cycles, Cycling Accessories, Protective Gear, Fitness and Yoga apparels and accessories, Camping Gear , Adventure Sports , Skating, Table Tennis, Tennis, Swimming, Archery, Badminton, Hiking, Fishing, Golf, Basketball, Hockey, Boxing, PC games, Board games , Cricket , Apparels and Shoes of all leading Brands to name a few. Sport enthusiasts can enjoy extended services such as a Reward card and added benefits of servicing sport equipment such as cycle servicing, repairs and stringing of racquets across SPORTXS outlets. Customers can also take advantage of SPORTXS vouchers for gifting purposes which are available in the denominations of Rs.250, Rs.500 and Rs.1000

    More info:

    Media Contact:
    Pushya Siddharth
    Gutenberg Communications
    pushya ( @ ) gutenbergpr dot com
    Ph: (080) 41133277 Ext - 31

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