SpecsRay’s Digital-First Eyewear Launch Revolutionizes How India Shops for Glasses
SpecsRay has taken a giant leap forward with the unveiling of its fully digital-ready eyewear collection—making shopping for stylish glasses easier, faster, and more personalized than ever before. Available both online and in stores, this innovative line features lightweight metal frames and contemporary designer styles crafted to meet the demands of modern digital-age consumers
- (1888PressRelease) July 10, 2025 - The collection is accessible through SpecsRay’s streamlined website and mobile-first interface, bringing the latest in eyewear technology to your fingertips.
Technology Meets Eyewear Design
The highlight of this release is SpecsRay’s commitment to a tech-integrated shopping journey. Customers can use augmented reality (AR) to try on frames virtually, scan QR codes in-store for instant recommendations, and access personalized style guides.
“Digital convenience and fashion-forward thinking go hand-in-hand in today’s world. Our latest collection bridges that gap while maintaining SpecsRay’s signature design language,” said Mr. Aryan Mehta, Chief Technology Officer at SpecsRay.
Designed for Every Lifestyle
This collection is tailored to fit every lifestyle—whether it’s the hustle of work-from-home professionals, the screen-time-heavy needs of students, or the active playfulness of children.
Features include:
Ultra-lightweight materials for day-long comfort
Blue light protection for digital users
Snap-fit frames for durability and ease
Kids, Teens & Everyone In Between
SpecsRay ensures that fashion and function are never compromised, even for its youngest customers. Vibrant child-safe frames with anti-reflective lenses cater to digital learning needs, while teen styles are packed with personality and resilience.
Online-First Convenience
SpecsRay’s intuitive online experience includes:
AI-powered virtual stylist to suggest frames
Home try-on kits in select cities
Easy prescription uploads
Whether customers prefer a physical store or an online cart, SpecsRay guarantees a hassle-free eyewear discovery process.
Building a Visionary Brand
With this launch, SpecsRay positions itself at the intersection of fashion, tech, and accessibility. Already a favorite among millennial and Gen Z consumers, the brand’s omnichannel presence and digital-first strategies continue to set it apart.
Join the Movement
To celebrate this launch, SpecsRay is offering limited-time digital-only discounts and loyalty rewards for app users. Special content campaigns across Instagram and YouTube will showcase influencer-led styling sessions and behind-the-scenes design stories.
For media inquiries, interviews, or digital assets:
Digital PR Team
Email: contact ( @ ) specsray dot com
Phone: +91-7827108683
Website: www.specsray.com
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- Vinit Bhargava
- Specsray
- Spectrum mall, Gardenia Gateway
- Sector 75, Noida, Uttar Pradesh
- 201301
- Voice: 7827108683
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