Sound Branding in the Big Apple - John GROVES in Sound Branding jury at Columbia University, NY

John Groves will be in the jury of the first ever Sound Branding award, which will be presented at the 3rd Audio Branding Congress on the 17th of November at the Columbia University in New York. End Quote

New York, NY (1888PressRelease) October 25, 2011 - As a frequent member of various marketing and communication juries, he is excited at this opportunity.

"I am really looking forward to this. It will be first time that the methodology of sound branding will be judged in this way. It will be good for brands, consumers and consultants alike to identify excellence and honour best practice. We have the opportunity here of really setting some new benchmarks", says Groves.

As one of Germany's most successful composers, he will also be promoting his new book "COMMUSICATION - from Pavlov's Dog to Sound Branding". Although the book is aimed primarily at the marketing and business community, it is written in an easy-to-read, entertaining style that should also make it appealing to a wider audience.

The Audio Branding Congress
This annual event first took place in Hamburg in 2009. The Audio Branding Academy is the first independent institution for sound communications. Their prime objective is to establish Sound Branding as an accepted discipline, while providing a forum and think tank. The ABA is supported by an expert network that shares the same vision and strives to further the discipline in practice, science and education.

GROVES Sound Communications
GROVES Sound Communications, based in in Hamburg, Germany, are specialists in brand sound development and management. With 25 successful years in music production and music consulting, GROVES is one of the most prestigious companies in the industry. Among its clients are national and international brands and companies as well as numerous radio and TV stations.

More Information:
http://audio-branding-academy.org
http://www.groves.de/

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