Badge Brings Hollywood Movie Making to Software Demo Videos

Top Quote Right now, is running a grand opening sale. They are offering 3 minutes of broadcast quality demo movie work for $20,000 for the next four days, which is 40% off their going rate. This can equal up to 6 full videos. Says Johnson, "We are looking towards the future- we might lose some now, but getting client trust and relationships is what it's all about." End Quote
    Quote When our first customer doubled their sales because of our video, he told all his friends. Quote
  • (1888PressRelease) July 27, 2011 -, founded in 2011 by Chris Johnson and Jason Moore, offers Hollywood-style software demo movies. Co-founder and Art Director Jason Moore is bringing his Hollywood experience to the table. Jason has credits on numerous productions, including TV cult hits "Jerrico" and "Human Target." Simplifilm brings Hollywood-style animation and storytelling to software applications.

    "It's never just what the software does, it's about why it's used, and how you interact with it," says Jason Moore, creative director. "We want to make everything touchable. A good video should make you feel like you're using it. Even when it's something that's as drab as search engine software, there's a human being that's trying to accomplish something. We want to tap into that desire."

    Even though they are just getting started, there is a long waiting list for films. "When our first customer doubled their sales because of our video, he told all his friends." Says Chris Johnson, co-founder and head of accounts. "That was a sales person's dream- to have such an effective product that was actually helping great companies."

    The Simplifilm process is been simple: concept, script and direction. They say they begin with the concept - what parts of the application matter- what goes in and what's left out. "We can't cram all the features into a :60 second movie, we have to pick the best things," says Moore."Look at the iPad. You never see everything it does in one ad, but you get the idea over time. You can't include everything."

    The Script is the next part, the specifics and narrations. With videos, there can be a lot going on. "Jason always amazes me," says Chris Johnson. "He will have one thing going on with the voice over artist, and something completely different happening on the screen. Even so - it still matches and moves the story along."
    Jason does most of the directing. "I try to tell a story. People are looking for an excuse to tune it out. But they need to see the end of the story, so if you make the movie into a story as much as you like."

    Chris Johnson and Jason Moore have already delivered about 20 demo videos in pre-launch, for clients like Headway Themes, Catalyst Themes and the SAVO Group. They combine character animation with exclusive voice talent to bring software videos to life. "Our voice over actors really add a lot to what we do. Bringing in someone that conveys the proper emotions at the proper times is a huge part of why our videos work so well." is selective with the clients they pick - and it's paying off. "We can't take everyone that's asked us to work with them," says Chris Johnson. "It's not good strategy if we had just a lineup of poor products or me-too stuff. If the product is bad, the story is hard. Who needs yet another Groupon clone? Software creations have to be different. Software can be life changing."


    You can reach by emailing chris ( @ ) simplifilm dot com, or go to

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