Social Media Marketing and Mentorship Can Help Personal Trainers Succeed in Challenging Times

Top Quote Creative ideas and embracing technology is helping personal trainers, boot camp instructors, fitness coaches and fitness experts increase revenues as the business of fitness marches onward. Fitness business coach, John Spencer Ellis, provides coaching and mentoring to struggling fitness pros who want to have a successful career in a struggling economy. End Quote
  • (1888PressRelease) December 29, 2011 - As any good personal trainer can tell you, chiseled biceps and powerful quadriceps don't happen overnight. Rather, personal training and consistent, creative effort can help people build the bodies and lives of their dreams. Likewise, personal trainers - especially in difficult economic times - need to focus on building their business from the inside out by harnessing the growing power of social media.

    FitNews.TV, for example, helps personal trainers and others in the fitness business use the power of social media marketing as a targeted tool to expand their outreach.

    It offers:
    Fresh fitness content that can be posted on blogs, websites and newsletters
    Text message marketing for clients and potential clients
    Email marketing campaigns, including segmentation and analysis
    Social media outreach and sharing, so you can post messages on Facebook, Twitter, LinkedIn and more.

    In the fitness industry, social media marketing is an affordable, efficient and easy way to build personal training business. Whether it's a quick tip on Facebook, a blog about nutrition or a tweet offering a special promotion, social media helps clients stay on top of their health and fitness goals and helps personal trainers succeed in less time.

    "I encourage every personal trainer I work with to add social media to their fitness marketing plan, since it helps them connect with clients on a very regular basis," said John Spencer Ellis, founder of John Spencer Ellis Enterprises, a leading national fitness and personal development solutions company. "In today's market, trainers need every advantage they can get, and a few simple, smart strategies can make the difference between a tough year and a fantastic one."

    In addition to online marketing, more trainers are seeking mentors and coaches to help them find the ideal niche for their talents and skills and learn how to improve their business skills and strategies. For more information, please visit

    About John Spencer Ellis Enterprises
    From the age of 12 when he received his first health club membership as a birthday gift from his father, John Spencer Ellis knew fitness and personal development would be his calling. His unique business success story started in a 400-square-foot studio apartment, and what started as a personal training business has grown into a multimillion dollar group of corporations providing a wide variety of personal development products and services to every continent and more than 55 countries. Within a span of 12 years, Ellis competed in more than 100 fitness events, including the Ironman, and finished fifth in the U.S. National Run/Bike Championships. In 1992, his passion for fitness education led him to found the National Exercise & Sports Trainers Association (NESTA), which educates and provides business solutions for fitness professionals. Now with more than 55,000 members in 55 countries, it is one of the largest fitness associations in the world, and the fastest growing association of its kind in the United States. For more information, please visit

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