SoccerFollowers Sportswear to Launch Marine Conservation Collection on International Whale Shark Day
Sportswear will launch the "Guardian of the Blue" marine conservation collection on August 30, 2025
- Deltona-Daytona Beach-Ormond Beach, FL (1888PressRelease) August 22, 2025 - Sportswear brand SoccerFollowers announced today the "Guardian of the Blue" marine conservation collection, launching August 30, 2025 to coincide with International Whale Shark Day. Inspired by the endangered whale shark, the collection aims to raise awareness about marine plastic pollution and illegal fishing while pledging 10% of all profits to international marine conservation organizations for whale shark protection and ecosystem restoration.
Design Concept: Where Art Meets Environmentalism
Created in collaboration with marine biologists and eco-artists, the collection features:
- Pattern Design: Digital reinterpretation of whale shark skin patterns with UV-reactive ink that reveals hidden "Save Me" text in sunlight
- Material Innovation: Each garment contains recycled marine polyester equivalent to 28 plastic bottles
- Process Breakthroughs: Waterless dyeing saves 83% water; plant-based dyes reduce chemical pollution by 92%
Elena Martinez, Sustainable Design Director at SoccerFollowers, explained: "We transformed satellite-tracked whale shark migration routes into design patterns, making wearers walking symbols of ocean conservation."
Social Commitment: Commercial Value to Ecological Value
CEO Zhang Weicheng stated: "We chose 10% because whale shark populations have declined 50% over 30 years—we need tenfold effort to reverse this. Donations will support:
1. Whale shark satellite tracking (with Sea Shepherd)
2. Ghost net retrieval in Southeast Asia
3. Plastic interception systems along China's coast"
Dr. James Wong, WWF Marine Program Lead, noted: "This direct link between profits and ecological compensation sets a new industry benchmark."
Technology-Enabled Traceability
Each product features blockchain tracing:
- Scan QR codes to see material recovery journeys
- View real-time donation impact per purchase
- Connect to global whale shark conservation maps
Market Impact & Industry Influence
Per 2025 Global Sportswear Sustainability Report:
- 78% consumers will pay premium for verified eco-impact
- Marine-themed product searches up 215% YoY
- Recycled material sportswear has 37% higher repurchase rate
"This isn't just marketing," stressed CSO Chen Ming. "We require suppliers to pass ocean-friendly certifications, ensuring full-chain sustainability."
Extended Initiatives
Beyond financial contributions:
- 1 kg ocean waste cleaned per product sold
- Coastal community education programs
- Fully biodegradable packaging development
About SoccerFollowers Sportswear
A UN Ocean Convention signatory, SoccerFollowers currently uses 57% recycled materials across all products, targeting 100% ocean-friendly production by 2030.
Media Contact
Sustainable Development Director: Jack Wang
Website: https://www.soccerfollowers.org
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam