Snapper Rock Launches Sun-safe, Stylish 2019 Resort And Spring Collection

Top Quote Renowned Lifestyle Beachwear Brand Debuts New Line of Sun-Protected Styles. End Quote
  • (1888PressRelease) November 14, 2018 - AUCKLAND, NEW ZEALAND – Snapper Rock, the award-winning family lifestyle swimwear brand, has launched their Resort and Spring 2019 line. Known for their signature UPF50+ protection, Snapper Rock’s high-quality swimwear line features an array of styles for the entire family.

    Snapper Rock’s new Resort and Spring 2019 collection offers fresh, fun silhouettes in a variety of bold prints and eye-catching colorways. Crafted from high-quality and lightweight UPF50+ fabric that blocks 98% of harmful UVA/UVB rays, Snapper Rock’s line ensures maximum sun protection to all ages without compromising style. The new Snapper Rock collection introduces exclusive trend-setting prints including bright florals, geometric mosaics, and boho-inspired stripes. Fan-favorite prints such as classic stripes, fruit-themed prints, and ocean-inspired shark, crab and shell designs return in updated versions and are bound to make a splash!

    Snapper Rock introduces newer silhouettes for girls including the ever-popular one shoulder bikini and one pieces, flounce overlay tops, and athleisure-inspired looks such as surf suits, swim leggings and resort pants. Due to its high popularity, this season Snapper Rock has extended their line of baby swimwear and accessories that include rash tops and boardshort sets for baby boys as well as reversible bucket hats.

    Their adult line is known for their signature fuller coverage options including rash guards, boardshorts, fashionable cover-ups, and more. The Snapper Rock Women’s line debuts new silhouettes including rouched tankinis, flowy resort pants, and convertible rash tops that can be worn as a dress for extra coverage. Fans of the Snapper Rock Men’s line will be pleased to find that their favorite rash tops and fashionable board shorts return this season in updated prints. Snapper Rock is also offering coveted matching mommy-and-me and daddy-and-me styles for the whole family to enjoy. The Resort and Spring 2019 collections also include a diverse mixture of solid colors for a fashion-forward, mix-and-match look for both adults and kids. To complete the resort look, Snapper Rock also offers an assortment of cute, playful accessories such as new flip flops, modern fedoras, sun hats, swim bags and sunglasses.

    “We are excited to provide families with a fresh line of high-quality and fashionable sun-safe swimwear that they can enjoy at the pool or at the beach“ said Snapper Rock founder Liz Eglinton. “The Resort collection is always such a fun one for us to create, and we are excited to continue to lead the sun protection swimwear category in a very stylish way!”

    For more information on Snapper Rock, please visit

    About Snapper Rock
    Launched in 2003, Liz Eglinton created Snapper Rock, a line of UPF50+ swimwear, to provide children with fun, fresh and functional gear while navigating the water. Designed in New Zealand where sunrays can be extremely harsh, Snapper Rock leads the industry with its Earnies Best Swimwear award-winning UPF-protective beachwear for children and their parents. With its lightweight and breathable fabric technology and latest designs and colors, Snapper Rock ensures that families worldwide will be free to enjoy the beach without getting sunburned and compromising on style. For more information on Snapper Rock, please visit

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