SME's Continue to Expand Through Tough Economic Climate

Top Quote A release on the success and growth that SIMJEN has been able to provide to small to medium enterprise clients. End Quote
  • (1888PressRelease) March 28, 2011 - With more ventures failing to get off the ground and business expansion at an all time low, small to medium businesses are utilising modern marketing strategy to not only stay afloat, but excel and prosper.

    Since the start of the global financial crisis in 2008, small to medium sized businesses across a range of industries have been feeling the increased pressure to maintain a solid bottom line.

    From 2007 to 2009, the Australian Bureau of Statistics reported that business start up rates suffered a significant drop, with business failure rates at almost 35 percent.

    The worst period was possibly the third quarter of 2008, seeing 4,200 businesses go under.

    Brisbane-based local business development agency, SIMJEN, are a company who launched in the middle of the global financial crisis with a passion for helping SME's succeed, and have achieved unparalleled growth and expansion in their sector.

    Entrepreneur and CEO of SIMJEN, Simon James, said a combination of a decade of business consulting experience and the use of up to date marketing and business strategy helped them secure a place as one of the fastest growing creative companies in the country.

    In just a few years, the Brisbane company has handpicked a diverse range of specialised staff with backgrounds in almost all major industries, giving SIMJEN the expertise to help clients through harsh economic times.

    "We came from humble beginnings - at the start of 2010 we only had three employees in our Brisbane city office," he said.

    "SIMJEN have almost 100 in the team expected to triple by the end of 2011, who are helping hundreds of SME's and seeing nothing but growth through the use of tailor made and up to date marketing strategy and tactics."

    Beaumont Tiles Strathpine owner and SIMJEN client Daniel Cabrera said that SIMJEN's thinking has brought a new creativity and a fresh approach to their marketing that has helped take their business to the next level.

    "Companies who have passion will always deliver the best work because they care firstly about the customer," he said.

    Mr James said the team understands SME's and use that knowledge and experience to gauge exactly what businesses need to develop and expand.

    "We provide a level of innovation and diversity that is unmatched in Brisbane or across Australia - there is no reason why small businesses cannot prosper, and we're here to ensure that they do."

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