Smart Baking Company receives GrowFL award

Top Quote Family-owned business honored as ‘company to watch’. End Quote
  • Orlando, FL (1888PressRelease) August 06, 2019 - Smart Baking Company's sweet innovations and strong growth have landed it on the 2019 Florida Companies to Watch list by GrowFL.

    GrowFL is a statewide economic development program focused on helping second-stage companies prosper. It works in association with the Edward Lowe Foundation to compile the Florida Companies to Watch list. The companies honored are top performers in their industries through their inventive business strategies and processes.

    Smart Baking Company is one of 50 businesses selected by GrowFL for the award. There were more than 500 companies nominated, representing 24 different industries and 66 cities.

    “It is truly an honor to be recognized by GrowFL among hundreds of companies in the state,” said Harvey Heuvel, co-founder and CEO of Smart Baking Company. “With more products on the horizon and a continued focus on innovation, we only see continued growth in the future. With our ‘tasty-but-good-for-you’ baked goods, we are proud to help people have their cake and eat it too.”

    Smart Baking Company was founded on the idea that eating healthy can be delicious. The company goes beyond gluten-free with its low carb, non-GMO products, Smartbuns® and Smartcakes®.

    In just 2018 alone, Smart Baking Company sold more than 3.5 million Smartcakes® and more than 900,000 Smartbuns®.

    Earlier this month, Smart Baking Company unveiled its newest product line, Smartcakes® PLUS Hemp CBD. The snack is already putting its stamp on the rapidly growing CBD market as an original product.

    Smart Baking Company will be honored at a ceremony on November 14 at the Hard Rock Live in Orlando.

    For more information about the 2019 Florida Companies to Watch, click here.

    For more information about Smart Baking Company, visit

    About Smart Baking Company
    Smart Baking Company, a pioneer in the health food industry, has broken the code on healthy baking, creating products that go beyond gluten-free. Its Smartcakes® and Smartbuns® are made from a proprietary blend of fiber, protein, water, vitamins and minerals. They are gluten- and wheat-free, low calorie, high fiber, diabetic- and keto-friendly and non-GMO. Smartcakes®, which come in multiple flavors, are the only FDA-approved designation of “healthy cake.” The company also offers Smartcakes® PLUS Hemp CBD, which combine the benefits of Smartcakes® with 25 milligrams of hemp-infused CBD per cake. Founded in Sanford, Florida, the company aims to offer customers choices that are truly healthy and fun. Smart Baking Company products are available at health food stores nationwide, as well as on Amazon and online at Smartcakes® PLUS Hemp CBD are available at For more information, visit the website or call 407.915.5519.

    Media contact
    Will Wellons
    Wellons Communications
    will ( @ ) wellonscommunications dot com

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