Smart Baking Company launches ME:30 campaign

Top Quote Effort encourages customers to take some “me” time, anytime. End Quote
  • Orlando, FL (1888PressRelease) October 17, 2019 - It’s a fast-paced world out there, and whether we’re sitting for too long at work or running errands between picking up the children from school, it can be hard to find some “me” time.

    With Smart Baking Company’s newest campaign, however, when you check the time, it can always be ME:30.

    The new campaign focuses not just on the body, but on the mind. The ME:30 idea encourages people to take a break their way, whenever they need it, with products that support their health, diet and fitness goals.

    “Our products are cutting edge in terms of formulations and ingredients, but that’s not what our customers love,” said Joanne Walter, Smart Baking Company’s Chief Marketing Officer. “They connect with the fact that these products make it possible for everyone to enjoy dessert or bread, no matter their diet, and how that makes them feel. This new campaign speaks to that.”

    The ME:30 campaign also showcases the fact that Smart Baking Company’s gluten-free, healthy products can be enjoyed all day long, from breakfast to dessert and beyond.

    The company’s newest product, the Smartmuf’n™, kicks things off with breakfast. It features just 90 calories and 12 grams of fiber and 9 grams of protein with a delicious chocolate chip taste. It’s the perfect meal for busy people to grab for some ME:30 on the go.

    Smart Baking Company’s Smartbuns® keep things going at mealtime. The gluten-free buns satisfy with 10 grams of protein and 12 grams of fiber and only 72 calories. They’re a great go-to for a relaxing dinner at the end of a long day.

    And at just 38 calories with 5 grams of fiber and 4 grams of protein, Smartcakes® are a dessert that you can reach for after the gym without ruining all that hard work, or pull out at your desk when that 2:30 p.m. feeling hits and you need a break.

    The new campaign will touch all facets of Smart Baking Company’s communications, from its website to social media and ads.

    “We love hearing from our customers about how our products have changed their lives,” Walter said. “We're proud to launch this campaign to tell that story.”

    For more information, visit

    About Smart Baking Company
    Smart Baking Company, a pioneer in the health food industry, has broken the code on healthy baking, creating products that go beyond gluten-free. Its Smartcakes®, Smartmuf’ns™ and Smartbuns® are made from a proprietary blend of fiber, protein, water, vitamins and minerals. They are gluten- and wheat-free, low calorie, high fiber, diabetic- and keto-friendly and non-GMO. Smartcakes®, which come in multiple flavors, are the first FDA-approved designation of “healthy cake.” Founded in Sanford, Florida, the company aims to offer customers choices that are truly healthy and fun. Smart Baking Company products are available at health food stores nationwide, as well as on Amazon and online at For more information, visit the website or call 407.915.5519.

    Media contact
    Will Wellons
    Wellons Communications
    will ( @ ) wellonscommunications dot com

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