Silverbear Membership Releases White Paper on the Use of Twitter to Communicate with your Membership Base

Top Quote Silverbear Membership recognised the increased use of social media platforms, such as Twitter, within the membership industry and in response released a whitepaper to help membership organisations start communicating with their members more effectively through this medium. End Quote
  • (1888PressRelease) August 24, 2011 - Silverbear, a leading provider of membership and not for profit software in the UK, has today announced they have launched a new white paper which will help membership managers understand how utilising Twitter can help improve communication with their membership base.

    The ten page white paper, titled "Using Twitter to Communicate with Members", is a comprehensive document on utilising Twitter as an effective communication tool. It is an in-depth look into how membership and associations can take advantage of the social networking site to resolve common communication issues, as well as providing additional value to the members.

    The white paper includes:
    What are the main issues?
    Additional communication problems
    Introducing Twitter as an effective communication platform
    How can Twitter be used?
    Generating a high quality network
    What to tweet about
    Managing your Twitter account
    Responding to negative tweets
    Tools to help manage your Twitter account
    Mobile tweeting
    Twitter & membership software
    Membership software requirements

    Commenting on the white paper, Sally Bakhuizen, Silverbear Membership Marketing Manager said "Taking advantage of the power of Twitter, as an additional communication platform, will bring in huge benefits to all those involved with membership management. Members, membership managers and other key stakeholders will profit from the enhanced levels of engagement and involvement that Twitter can offer. We hope this white paper will be used as a guide for those who already tweet to make sure they are making the most of Twitter and also for those who are beginners or have been thinking about using Twitter, as it includes an advice section, strategies and tools which membership organisations can use to develop their membership database."

    For further information on the white paper, or to download it, please visit the Silverbear Membership website, email membership ( @ ) silverbear dot com or call 0800 342 3060 dot

    About Silverbear Membership
    Silverbear Membership Management Software solution is part of the portfolio of solutions from Silverbear Ltd. Employed within societies and membership organisations throughout the UK, Silverbear Memberships Software helps organisations to build, define, examine, inform and communicate with existing and potential members.

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