Seek the Unique, A New Chapter in Midwest Travel. New Midwest Lodging Association Formed

Top Quote The Midwest Association of Independent Inns (MWInns) launches a new era for independent hospitality in the Midwest. End Quote
  • (1888PressRelease) May 05, 2024 - The Midwest Association of Independent Inns (MWInns) launches a new era for independent hospitality in the Midwest. This pioneering initiative aims to unite independent bed and breakfasts, inns, and boutique hotels throughout all thirteen Midwest states. Our vision is that this association is paving the way to the future moving from state-based associations to regional associations. This will better serve travelers who don’t look at state boundaries as a criteria when planning their trips or finding a lodging property, but instead are searching for unforgettable journeys throughout the Midwest, amenities, local attractions, comfort and top notch customer service.

    MWInns just launched an enhanced feature-rich dedicated website at, marking a significant milestone in its mission to redefine the travel experience across the heartland of America. The new website will provide an unparalleled resource and serves as a quintessential guide for travelers who cherish the uniqueness of independent lodging, offering a treasure trove of “best of the Midwest” guides, complete with detailed listings, property amenities, visuals of each member property, and the ability to book stays directly and easily through the website. There is also a social media presence on Facebook and Instagram and a forward-facing quarterly guest newsletter.

    Membership in MWInns is a badge of excellence for members and of interest to guests, signifying that each property has successfully met high standards of hospitality, service, and cleanliness. Guests can easily order a unique MWInns gift card online, which they can use at all member properties, making independent accommodations even more appealing.

    MWInns embraces the diversity of its member properties, offering a range of experiences catering to every traveler’s ideal stay. This initiative offers increased visibility for members through extensive marketing efforts like Google ads, blogging, marketing e-newsletters and dynamic social media content. It also positions the website as a top resource for travelers seeking authentic and exceptional Midwest experiences.

    MWInns has scheduled its annual conference for Midwest innkeepers on December 3-5, 2024 in Cedar Falls, IA. The conference will feature a comprehensive agenda that includes cutting edge-sessions on content marketing strategies, operation essentials for independent properties, amenities to enhance guests stays, how to partner with local businesses, and the role of artificial intelligence in tourism and much more. The conference also holds aspiring innkeeper seminars for those interested in learning more about the ins and outs of B&B ownership on December 2, 2024. For more information about this event, visit

    Kerri Thiel, the executive director of MWInns, emphasizes the unique experiences awaiting guests, from personalized “inn-sider,” tips to flexible check-in options and diverse breakfast offerings. “We want to show travelers who already love the great Midwest and those who are yet to discover what makes this region such a wonderful slice of Americana why our properties represent a better way to stay,” said Thiel. “With this new regional association, it will be easier than ever for vacationers to enjoy the independent inn experience wherever their travels take them in the region.”

    MWInns invites independent properties across the Midwest to join this unique alliance, leveraging collective marketing strength, shared wisdom, and a united voice in the industry. “Seek the Unique” has long been the local mantra, and now, the association is bringing that philosophy to a broader stage, offering an unmatched platform for independent properties to shine.

    About Midwest Association of Independent Inns (MWInns):
    MWInns seeks to redefine the Midwest’s hospitality sector by fostering a community of independent inns, bed & breakfasts, and boutique hotels. With a focus on quality, service, and unforgettable guest experiences, MWInns is setting a new standard for travel in the heart of America.

    For More Information Contact:
    Kerri Thiel, Executive Director - Midwest Association of Independent Inns (MWInns)
    Phone: 715-942-8180 | Email: Kerri ( @ ) MWInns dot com

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