Second Cup Coffee Chain Brews New Growth In Cyprus

Top Quote Leading Coffee Shop Chain Second Cup Brings the Perfect Cup to Cyprus as it announces today the signing of its 13th Country Agreement. Plans are to continue focused sustainable gowth in Europe. End Quote
  • (1888PressRelease) July 01, 2010 - The Second Cup Coffee Company Inc. ("Second Cup") continues to build its global presence. The growing coffee café franchise chain today announced that it has signed its 13th country agreement with plans to open cafés in the Republic of Cyprus with The Experience Buzz Ltd. ("TEB"), a company owned by Mr. Nicolas Economides, Mr. Costas Michaelides, Ms. Olivia Kattami and Mrs. Constantia Economidou.

    "This agreement with our Cypriot partner lends further weight to our strategy to further expand into the European Union," said Mr. Steven Tsambalieros, President, Second Cup International. "We are confident that a bright future lies ahead for us in the Cyprus marketplace. In particular we are excited to be entering this market with TEB, whose principals have already demonstrated their considerable skill and professionalism in the growth of other franchise systems throughout Europe."

    Speaking on behalf of TEB, Nicolas Economides said that "We, too, are excited about this new opportunity to take on the Second Cup café banner in Cyprus and we look forward to launching our new café in Nicosia."

    "This is a tremendous opportunity for Second Cup to continue to extend our brand internationally with strong regional partners like TEB. Customers in the Middle East and the USA have embraced our Second Cup Coffee café offerings and, building on that momentum, we recognized that the time was ideal to further penetrate the European market," said Jim Ragas, Vice President, International Business Development and Operations of Second Cup. "Cyprus provides an excellent demographic for our brand, with a young, affluent and well educated aspirational consumer ready to try new products and experiences."

    Second Cup believes that having strong local owners as operators is instrumental to delivering a better guest-experience. We are fortunate to have franchise partners who share our passion for the coffee business and are fully aligned with the Second Cup vision. Our franchise partners are selected on the basis of their business acumen, passion for the coffee café business and customer service, local relationships and entrepreneurial spirit" said Tsambalieros.

    The Second Cup coffee Café concept originated over 35 years ago in Toronto, Canada. Second Cup's international expansion started in 2003 and has opened cafés in Dubai, Abu Dhabi, Syria, Jordan, Bahrain, Qatar, Oman, Saudi Arabia, Egypt, Kuwait, Turkey and U.S.A and soon in Romania. Second Cup café operators are committed to serving the best coffees in the world in an inviting ambience with uncompromising standards of customer service, product quality and freshness.

    There are over 400 Second Cup cafés worldwide with 51 operating internationally. Second Cup cafés offer a variety of innovative and exclusive blends, espresso-based beverages and iced drinks, signature foods, indulgent treats and premium beverages in a warm and comfortable setting.

    For more information please contact Jim Ragas, Vice President, International Business Development and Operations, The Second Cup Coffee Company Inc., at (phone) +1.905.362.1823 or e-mail jragas ( @ ) secondcup dot com
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