Scorpio's online community crosses 5 lakh fans on Facebook

Top Quote Mighty Muscular Scorpio is one of the largest online auto communities on Facebook India. End Quote
  • (1888PressRelease) July 20, 2011 - Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $12.5 billion Mahindra Group, has announced that the Scorpio's online community has crossed the significant milestone of half a million fans on Facebook. This makes the Scorpio Facebook online community, one of the largest online auto communities on Facebook India.

    Speaking on this milestone, Vivek Nayer, Senior Vice President, Marketing, Mahindra & Mahindra Ltd. said, "With more than 5.75 lakh fans endorsing our Scorpio on Facebook, this is indeed a reflection of the fact that Scorpio is one of the most admired brands in the Indian automobile industry. This is also clear from the recognition provided by fans and critics alike and the numerous awards it has received since inception. The brand's fan following validates our continued focus to innovate in order to drive customer engagement and buzz around our brands."

    Mr. Nayer further added, "The Scorpio page on Facebook is a great place for Scorpio owners and enthusiasts to communicate with each other to discuss and share their moments and experiences with the vehicle. It allows them an opportunity to post photographs and videos of their Scorpio in action and enables them to participate in several exciting contests regularly".

    The magic of the Scorpio is reflected in the array of impromptu fan clubs initiated by customers over the years. The brand is also strongly represented by its customers in the virtual world: from thriving Scorpio communities on the web, to Scorpio owners exchanging notes and sharing online travelogues on blogs and various other fora. Today, its popularity can be gauged by the fact that it is one of the largest online auto communities on Facebook India with greater than 5.75 lac fan base.

    Going beyond the vehicle itself, the Scorpio experience is woven into the cultural fabric of the country. A visible star on the silver screen, Scorpio has frequently dazzled moviegoers through its presence in a number of movies. For Scorpio enthusiasts, the chronicles of the Scorpio have also been captured in a coffee table book - "The Legend of Scorpio" - which won the acclaimed International SAAPI award in 2010.

    The Scorpio also stars in the Mahindra Great Escape Offroading Game, a much-awarded game which won the Gold in FICCI BAF 2010. It has had 1 crore gameplays and more than 1 lakh Facebook downloads till date.

    About the Mahindra Scorpio

    Launched in 2002, the Mighty Muscular Scorpio won three 'Car of the Year' awards (BBC World's Wheels, CNBC Autocar, BS Motoring) in its launch year and is one of the most awarded automotive brands in the country. Through 2010-11 as well, it edged out most SUVs and emerged 'The Most Appealing Sports Utility Vehicle' in the J.D.Power Asia Pacific 2010 India APEAL (Automotive Performance, Execution and Layout Study). The Scorpio also topped the SUV/MUV category in the TNS Total Customer Satisfaction Study 2010. Further, the Scorpio was ranked highest in the SUV segment, in 'Best Looks' & 'Best Resale Value' in the HT-MARS Customer Satisfaction Survey 2010.

    Known for its inherent tough and rugged 'Mahindra DNA' , the Scorpio continued to outperform other SUVs in 2008, 2009 and 2010 at the Raid de Himalaya, one of the most gruelling rallies on the Indian motorsports calendar.

    About The Mahindra Group

    The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

    A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries.

    In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India's Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

    Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

    In 2011, Mahindra acquired a majority stake in Korea's SsangYong Motor Company.

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