ScentStory launches "24 Go Dark" The Fragrance. A thrilling adventure to awaken your senses
Following the successful launch of 24 Gold 2010, ScentStory launched the 4th chapter of the "24" saga fragrances, "24 Go Dark"
- (1888PressRelease) June 01, 2012 - All four "24" fragrances are a captivating interpretation of the award winning television series. 24. The television series is hailed by critics around the world as one of the most innovative, addictive and acclaimed dramas on television. It follows twenty-four consecutive hours in the life of maverick anti-terrorist agent Jack Bauer, acted by Kiefer Sutherland.
Successful fragrances are based on a brand that appeals to consumers. Brands can come in many forms: fashion, celebrities, cars... 24 The Fragrance, inspired by Jack Bauer and the award winning TV show, is a new collaboration between ScentStory and Twentieth Century Fox, the famous multimedia American corporation.
"24" has a loyal fan base around the world and is loved as a brand. Creating a fragrance inspired by the award winning TV series and its main character, Jack Bauer, allows fans to take their 24 brand experience to a whole new level.
Mr. Carl Lumbard, Senior Vice President and Managing Director of Twentieth Century Fox Licensing & Merchandising, London, UK, comments: "When ScentStory approached us with the 24 fragrance proposal, we were immediately impressed by the potent brand synergy it would create. The resulting fragrance and packaging reflects the key brand values of 24 and encapsulates the strong, tough and self-assured character of Jack Bauer, the central star of the show."
"Our partnership with ScentStory is key to the long term success of 24 The Fragrance and we have every confidence in their ability to continually innovate and develop the concept further." Mr. Lumbard added
The 24 - Go Dark fragrance inspired by Jack Bauer and the award winning TV show, the fragrance captivates the essence of 24: a dynamic, masculine fragrance presented in an innovative yet refined bottle & packaging. The fans of 24 will be enlivened by this unique proposition, taking their 24 brand experience to a new level.
"24 - Go Dark"
Feel the bottle and you will immediately understand what 24 Go Dark is about. The full black "soft-touch" matt bottle and cap unmistakably define the man behind this fragrance.
This is a scent for the man who is well-mannered and courteous, smooth and refined provided he is treated with the respect he knows he deserves. This man has nothing to prove and can adapt to any situation, blend into any surrounding, but will definitely make his presence felt, only when he wants to.
This is a fragrance for the modern seducer, self-confident and discreet, charming and elegant, while remaining mysterious and incredibly focused.
24 Go Dark is a fresh aromatic oriental that gently starts with citrusy and fruity notes while progressively revealing its resolutely masculine character through spicy and woody notes. Maximum power is reached with the release of the oriental subtle blends of leather, musk and vanilla.
The outer packs were designed to be instantly recognised as official "24" products with clearly visible "24" and "Fox" logos. 24 The Fragrance is the first selective fragrance based on a TV programme. All elements were tested qualitatively with fans of 24 and industry professionals.
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