Savemax launches UP operations; Inaugurates first store in Indirapuram

Top Quote Savemax, a modern and well-equipped wholesale retail chain, today expanded its footprint in Uttar Pradesh by launching a new store in Eros Market opposite DPS School Indirapuram, Ghaziabad. End Quote
  • (1888PressRelease) October 21, 2014 - Indirapuram - This is the fifth store from Savemax in India. Following the success of its existing stores in Delhi and Haryana, the new store has a wide range of food items like groceries, processed food, and bakery. Apart from providing food items, the Savemax store will also offer readymade garments, personal and home care products, home furnishing, sports items and cookware. In addition, the store has an exclusive Live Bakery and a Food Court for the convenience and benefit of its customers.

    Announcing the launch, Mr. Vaibhav Singhal, CEO, Savemax said, "Opening our first store in Indirapuram during the festival time is a moment of great joy for us. It is our 4th glittering store in NCR region. The overwhelming response we got from our customers in Delhi and Haryana inspired us to take next step and move on to other parts of country. Our new store will offer customers efficient management, high service standards, best quality products and one stop solution to all their house-hold needs at wholesale prices. We are driven by the philosophy of offering wholesale shopping experience to every customer on a daily basis. We always try to be within easy reach of our customers and each of our store locations are strategically identified keeping in mind the convenience of our customers."

    Savemax's Indirapuram store is one of the largest stores which is spread across a massive area of 42,000 sq.feet, catering to every family's day-to-day needs. On this Diwali, Savemax is offering an assortment of high quality products under the Purani Dilli brand to delight the customers with both price and product. These offerings range from gift packs of dry fruits, farsaans & namkeens, to Soan Papdi, Atta Laddoo and Besan Laddo etc made in desi ghee. Beside these Savemax is also offering other quality products at wholesale rates such as steel utensils, a wide variety of Big and small Home Appliances, Home Décor & furnishing items, unique imported household items and lots of other regular and gift packs.

    According to Mr. Aman Mittal, Corporate Communications Head, Savemax, "We are pleased to launch our first store in Indirapuram, UP which is also the fifth Savemax store in Northern India. The new store is opened at the time when the festive season is just around the corner and the streets will be teeming with shoppers keenly stocking up on everything from fancy new clothes and festive household decorations, to gifts for family, friends and business acquaintances. With so many gifting options available in the market, it becomes impossible for customers to assess the quality of the products. Ours store will ensure that the customers are able to find the premium and endless variety of gift items at wholesale prices.

    Savemax is further planning to increase its footprints across India in coming years and aims to run20 fully operational stores in various states by 2017. The company is looking at a capital expenditure of Rs. 300-400 crore to achieve this goal. With the launch of these stores, Savemax will have an area of over 7 lakh sq ft. of retail space offering the customers a unique Savemax Wholesale experience.

    •Guarantees "Wholesale Prices on All Products for All Customers Everyday"
    •Promises to offer best quality products across all categories
    •Launches private label "PuraniDilli", offering grocery, bakery and daily snacks like namkeens etc
    •No membership needed to buy from Savemax store
    •All customers including individuals, shopkeepers, restaurant owners ,caterers, traders are welcome

    About SAVEMAX
    Savemax Wholesale, established in 2011, is relatively a new entrant in retail providing wide range of food items like fruits, vegetables and groceries, personal and home care products, home furnishing, sports items, cookware, etc. It is the first retail chain to introduce wholesale business model, which primarily focus on Business to Consumer (B2C) customer and cater to Business to Business (B2B) segment also. Savemax aims to cater to both retail customers as well as institutional customers. Savemax has three retail stores in Delhi and one in Karnal.

    The company launched its first store in December 2011 in Sector-11, Dwarka. The second store was launched in Sector-10, Dwarka in April 2012. The company also launched its first wholesale business model with various facilities such as, live bakery counter, large aisle spaces, comfort of good parking and ambience in Kalkaji, which is the third store. Fourth store with similar features has been launched in Karnal in August 2014.

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