Save the Date - Social Media Utilities is returning to London

Top Quote SMi proudly presents the return of its 5th annual Social Media in the Utilities Sector conference taking place on the 11th - 12th April 2016 in London, UK. End Quote
  • (1888PressRelease) December 01, 2015 - As social media continues to grow rapidly every year within the utility sector, companies need to identify the best approach and interaction techniques with the consumer in order to protect their brand and reputation. Coupled with this is how companies can provide high levels of customer service over social media in an easier and more cost effective way then traditional methods such as call centres.

    Engaging with the public via social media is no longer a choice, in fact by 2020 about 95% of a utility's paying customers will be fully digital savvy. Marketing strategy is no longer a case of 'should I be on social media?', but how it can transform a company's digital footprint and customer interaction.

    The utility sector has always received bad press and a lack of respect from the public, however, social media offers companies are chance to amend these broken bridges and repair customer relationships. Consistency, transparency and honest are crucial, so this conference will focus on injecting personality into communications and formulating imaginative strategies.

    The 2016 conference will discuss investment in social media and how businesses should shape their online presence to develop strategies. A key focus of this conference will be assessing how to make social media the centre of operations, not just a useful tool.

    Want to know who attended in the past? Visit the event website www.socialmediautilities.com/1888pressrelease to view the full list of 2014 and 2015 attendees.

    BENEFITS OF ATTENDING:
    Understand how social media is key to business development
    Benefit from round table discussions to benchmark against peers' social media strategy
    Learn from case studies on crisis management and containment
    Discover how to integrate social media into the rest of your business
    Transform your business: Discover how to make your organisation more social

    KEY SPEAKERS INCLUDE:
    Corinna Allen, Head of communications, Southern Water Services Ltd
    Laura Hopperton, Digital Content Manager, South East Water Ltd
    Giuseppe Caltabiano, VP Marketing Integration - Content, Social Media, Schneider Electric
    Marie Lyster, Customer Experience Manager, Gas Networks Ireland
    Marina Hunt, Manager Customer & Business Performance, ESB Networks
    Phil Young, Head of Online, Transport for London

    Attendees also have the opportunity to take part in two post-conference workshops.
    1. Containing and Managing Crisis on Social Media
    Hosted by - Chris Platt, Senior Associate Director, Energy & Industrials, Hill & Knowlton
    2.Joining Social Inside with Social Outside: Creating the Infinity Loop for 21st Century Organisations
    Hosted by - Cerys Hearsey, Lead Consultant, Postshift and Ea Ryberg Due, Consultant, Postshift

    For more information on the workshop and workshop leaders please visit the event website on www.socialmediautilities.com/1888pressrelease

    It is advised that you register by 18th December to secure your 400 early bird discount. Register online at www.socialmediautilities.com/1888pressrelease or contact Andrew Gibbons on +44 (0) 207 827 6156 or agibbons ( @ ) smi-online dot co dot uk dot

    11th - 12th April 2016
    Holiday Inn Kensington Forum
    97 Cromwell Rd,
    London, SW7 4DN
    www.socialmediautilities.com/1888pressrelease

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