Save -A-Mother Foundation Thrust Towards Healthcare for the Needy

Top Quote No Mother dies due to pregnancy. End Quote
  • (1888PressRelease) February 20, 2020 - Save A Mother Foundation, a non-profit organisation, unveils insight into maternal mortality reduction in 167 villages of Gadag, Karnataka, where one more month has passed without a single maternal death during pregnancy. Over the past 3 years, in these villages, maternal death rate is 15, which is better than the national average of 120. These villages have exceeded the sustainable development targets set by the UN. The maternal death rate is as good as many advanced countries including the USA. Save A Mother foundation has worked for 5 years in Gadag to achieve this impact and has replicated these results in 10 other districts in India.

    Dr Shiban Ganju, the founder of ‘Save a Mother’ (SAM) moved back to India from the USA, giving up his lucrative job and a comfortable life to give shape to his mission to develop frugal healthcare solutions for the poor. He believes that health is an individual and community responsibility. And behaviour modification is the least expensive method to reduce the burden of preventable diseases. During his career, exceeding four decades, he has participated at multiple levels in healthcare: in clinical practice, non-profit NGOs, healthcare business, research, government policy groups, think tanks and entrepreneurial ventures.

    Save A Mother (SAM), a healthcare NGO, develops sustainable healthcare solutions for the underprivileged. SAM has developed a model of Effective Social Persuasion for social behaviour change to reduce maternal mortality. The solution is effective, simple, inexpensive and replicable.

    The process of Effective Social Persuasion involves intensive and repetitive training of health workers, volunteers and the community based on the following principles.
    • Inculcate that health is an individual and community responsibility.
    • Select and train program managers and supervisors in a needy community.The managers train health activists selected from the villages.
    • Health activists deliver the messages repeatedly to the community by utilising the local talent to make charts, stories, slogans and songs. The healthcare volunteersteach people and make house visits. They follow every pregnant woman and those with high risk get special attention.
    • Volunteers and field workers collaborate with public health workers.
    • All actions are evaluated and improved.
    • The developed solutions are replicated in other communities.

    With the help of 37000 healthcare volunteers trained since 2008, SAM has replicated the maternal mortality reduction program in four states in India. They have been able to reduce maternal deaths by 90 percent and neonatal deaths by 60 percent in the villages they have worked in. SAM has successfully applied the social behaviour modification model for population stabilisation and tuberculosis control. Implementing the population stabilization program in Amethi district, SAM has increased contraceptive acceptance rate of couples to 62 percent from 28 percent at the beginning of the program. Similarly, early detection of tuberculosis increased three times and the medical treatment completion improved to 100 percent.

    SAM has worked closely with the public health workers and has received funding from other organisations like Deshpande Foundation, Kakatiya Sandbox, Populations Foundation of India and SAM Foundation, USA. At present, SAM is working in 2000 villages across Karnataka, Bihar and Uttar Pradesh and in 5 urban slums of Varanasi.

    About Save A Mother Foundation: A non-profit organisation, with a mission to develop healthcare solutions for the poor, has been working in the needy villages since 2008. Its primary office is in Bangalore, Karnataka. Their website:
    Editorial Contact: - Commstrat – 9342583323, Email: commstrat.ind ( @ ) gmail dot com

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