Satya Paul Consults Franchise India In Pan India Expansion

Top Quote Premier design label Satya Paul was established in 1985 and has an international presence acclaimed for ingenuity in design and a vivid color palette. End Quote
  • (1888PressRelease) November 25, 2010 - New Delhi - As part of Genesis Colors since 2001, the brand has grown from strength to strength and is now present across 31 locations in India and selects high street boutiques abroad. With the aid of Franchise India's marketing and recruitment strategy, Satya Paul is successfully planning to expand its presence all across India.

    The brand's evolution from the first Indian designer sari label to a global brand for international couture is rested upon the intrinsic value, of proactive response to the entire universe it operates in and not just the fashion fraternity. Franchise India, which is Asia's largest, integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele is advising Satya Paul on the expansion and roll out plan across India.

    Genesis Colors (P) Ltd. is the holding company for fashion brands like Satya Paul which aims to endow with the extensive sari market, the range focuses on excellent design sensibilities and affordability, Tie Rack London inclusive of ties, cufflinks, shirts, watches, belts, wallets, silk scarves, sunglasses, portfolio bags for men and Bwitch offering youthful, enduring, fashionable lingerie brand for the contemporary Indian woman to name a few.

    Speaking on its expansion Mr. Rajiv Grover, Vice-President of Satya Paul said, "We are pleased to announce our expansion plan through our franchise and retail model across the India and are optimistic to associate with Franchise India and to utilize their expertise in expansion of our stores".

    Ms Sonya Chowdhry, Director of Franchise India states "We are proud to be associated with Satya Paul and are looking forward to facilitate them with the pan-India expansion, providing market support and helping with the recruitment of franchisee". The franchising industry in India is expected to grow at an annual rate of 30 percent, and to drive the country's current $330 retail sector even higher.

    About Satya Paul
    Established in 1985, Satya Paul is now known globally for its excellence in design. The look is a strong interplay of patterns and color that the New York Times has hailed as works of Kinetic Art. The label has achieved what is possibly the highest accomplishment that the style is identifiable on the street. Having re-invented the traditional sari as a modern classic, the Satya Paul product line also comprises of fusion and western clothing including scarves, bags, men's accessories and fabrics and an entire range of classic bridal wear. Satya Paul is available through over 29 exclusive Satya Paul boutiques and at fine stores internationally.

    About Franchise India
    Franchise India is Asia's largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D'damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.

    For media enquiries please contact:
    Ruchika Malhotra, PR & Corporate Communications Manager
    9899476051, mruchika ( @ ) franchiseinida dot in

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