Satisfying the Thirst for Better Bottled Water: IndigoH2O Sells Out at Recently Opened Whole Foods Market in Just Four Days

Top Quote Newly Opened Whole Foods Market in Mishawaka, IN Sells Out Initial Shipment of IndigoH20 Premium Bottled Alkaline Mineral Water; Doubles Replacement Order. End Quote
  • (1888PressRelease) April 24, 2013 - Buchanan, Michigan -Glacier Bottling Company, L.L.C., makers of IndigoH2O- Premium Alkaline Mineral Water, today announced that the initial shipment of their premium water sold out in just four days at the newly opened Whole Foods Market in Mishawaka, IN. The company adds that the store contacted Glacier to double their order two days after the store opened.

    "It's a humbling experience to see the local community choose our water over other national brands",said Yuri Cataldo, president and CEO of Glacier Bottling Company. "As a socially conscientious company we pride ourselves in going the extra mile to ensure our water is the finest quality bottled alkaline mineral water on the market, anywhere. The demand for our water in Michiana is a testament to our community's thirst for delicious, healthful water and their strong support of local businesses."

    Cataldo explained a major benefit of drinking fresh bottled alkaline mineral waters stems from evidence that it removes harmful toxins from the body. He continued, "Consuming the wrong food, drinks and absorbing pollutants allows these toxins and acid wastes to build up in the body,potentially causing damage and disease. By drinking alkaline rich mineral water,these harmful elements can be flushed out, leading to multiple health benefits."

    "We think IndigoH2O has what it takes to become a well-regarded national brand", said Stephen Antisdel, Manager of Precept Partners. "As Yuri's Internet and brand consultants we're impressed with his focus on the quality of the water, its packaging, and presentation through relationships like Whole Foods, Yale University, and fine restaurants. We see this as foundational to building a great brand," Antisdel concluded.

    The company's IndigoH2O water has been analyzed by an independent laboratory and confirmed to be rich in minerals such as calcium, magnesium, and manganese. Compared with ordinary water,tests show the minerals and other essential nutrients contained in the premium alkaline mineral water are easily absorbed by the body and relayed to the organs that need it the most.

    About IndigoH2O:
    Award winning IndigoH20 is a premium alkaline mineral water drawn from a pure artesian glacial aquifer and bottled at the source in its signature cobalt blue glass bottles. Guaranteed to be fluoride, hormone, drug, and chemical free, IndigoH20 is freshness dated and quick-shipped to ensure every bottle is the best tasting premium alkaline mineral water in the world. IndigoH20 has been featured for guests of the MTV Music Awards, the Emmys, the Golden Globe Awards. For more information about IndigoH2O please visit

    About Precept Partners:
    Precept Partners provides award winning website design, development, marketing and branding services to clients in retail, e-commerce, manufacturing, technology and not-for-profit sectors, including Carhartt, Crown Audio, Fernwood Botanical Gardens, Foamiture, Olee Creative, PromoQuip, SC Supply, Veada, Waste Away Group,Wear to Win and many others. Media recognition for Precept's work includes coverage in The Wall Street Journal, BusinessWeek, and NPR. Client awards include the Inc. 500, the Internet Retailer 500, the Hot 100 Best Retail Websites, the Webby Award and many others. More at

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