Safal Bestowed With The Title Of Master Brand At The 22nd World Brand Congress In Mumbai

Top Quote Safal, the flagship brand from Mother Dairy Fruits and Vegetable Pvt. Ltd. has added another feather in its cap by winning the prestigious Master Brand Award under the theme 'Sustainable Brands' at the 22nd World Brand Congress held in Mumbai. The award was received by Mr. Pradipta Kumar Sahoo, Head of Safal division. End Quote
  • (1888PressRelease) October 26, 2013 - Speaking on receiving the prestigious award, Mr. Pradipta Kumar Sahoo, Business Head, Horticulture, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, "This is the result of the hard work of the entire team at Safal including the booth operators and farmers at ground level. We have been constantly improving our service by setting new and higher standards for ourselves to attain. The award is a morale booster for the entire team for their diligent efforts working round the clock ensuring best of services to our valuable customers. This award is also a testament for our commitments to the society and recognition by our customers".

    In the past Mother Dairy has won various other awards like the Best Overall Talent Management Organization of the year, Innovative recruitment strategy and Learning and Talent Initiative Excellence by Star News, Leading HR practices in learning & Human Capital Development by Hindustan Times Shine and The Edward De Bono award for innovation in HR by Global excellence award.

    The Master Brand Award and title is conferred on a few select brands based on key parameters like research, market sentiment and consumer perception.

    Additionally, the Master Brands appeal to a large set of consumers from premium to mass while constantly keeping in mind a consumer centric approach. Master Brands outlive time and are indexed to an evolving market thus forcing a sense of re-evaluation. These brands are the brands that are here to stay! The World Brand Congress is hosting the 4th edition of "Master Brand Awards". The theme for this year's award was "Sustainable Brands".

    About Master Brand
    The Master Brand Award Ceremony is organized by World Brand Congress. This is the 22nd edition of the World Brand Congress held in Mumbai. The award will be chaired by Mr. Rajesh Kumar, Chairman, World Brand Congress and Mr. Donovan Neale-May, Executive Director, CMO Council USA.

    About Safal
    Safal brand under the flagship of Mother Dairy Fruits & Vegetables was incorporated with a vision to provide healthy and fresh F&V to its customers at the most competitive prices throughout the year through its Safal outlets across Delhi & NCR. Through its wide network of Farmers' Associations & Collection Centres, Safal has been successful in its quest for providing F&V at competitive prices when compared to the local F&V vendors. This robust supply chain and procurement system enables Safal to contact the farmers directly and provide best prices to both consumer as well as ensuring fair prices to the farmers. With a highly qualified back end, educating and helping farmers to induct and adopt good pre/post harvest technologies, Safal assures the best of quality, nutrition and safety at the most affordable prices. This gives farmers an assured platform for their produce and enables Safal a continuous supply of fruits and vegetables throughout the year. The association is over three decades old and it is becoming stronger with time. The mutually benefiting agreement finally culminates to a competitive price to customers with assured supply in their neighborhood. Safal operates through a robust network of around 400 outlets across Delhi & NCR.

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