S.W.A.G. Watch Company Introduces Two New Stylish Timepieces to its Collection

Top Quote New line of stylish watches captures the perfect combination of urban fashion and swag lifestyle. End Quote
  • San Jose, CA (1888PressRelease) September 30, 2011 - Shawn Warren Accessory Group (S.W.A.G.) Watch Company, today introduced two new timepieces to its Swag Collection-the new all Black 316L Stainless Steel Sport and the 316L Stainless Steel Classic. Both eye-catching and masculine, these two timepieces aim to capture the perfect combination of urban fashion and swag lifestyle.

    "The term 'swag' is synonymous with urban fashion and in the eyes of the trendsetters and power players in the fashion and music industries, 'swagger' translates to seemingly effortless style," said Warren Newsome, president and CEO of S.W.A.G Watch Company. "Creating a stylish timepiece that embraces this concept was the key component behind our design strategy for the new collection."

    With precise Swiss Quartz Movement and a scratch resistant sapphire crystal dial, the S.W.A.G. Black 316L watch features a stainless steel IP coated black bracelet with the S.W.A.G. company name branded in the deployment buckle. A screw locking crown protects the watch movement and gives the watch a water resistance up to 10 ATM. The 47mm case and gloss black dial stamped with the company logo and a flush second track gives the conformation of a solid and robust timepiece. With one of the top ETA Swiss Made Caliber (Cal.) 802.102 Three Hand Movement and a two year warranty, you can be sure that time will always be accurate. Also customizable with black or white diamonds on the case.

    The 316L Stainless Steel Classic watch comes in the classic silver finished case with an adjustable genuine leather strap featuring the S.W.A.G. company name branded in the deployment buckle and is also covered with a sapphire crystal dial. The S.W.A.G. company name is also branded into the interior of the leather strap. The 47 mm case with the same gloss black dial stamped with the company logo makes the watch look sleek and classic. This watch comes with a 45 degree sloped second track that makes the dial look smaller and cleaner. This timepiece was designed to be able to dress up in a fine suit and still maintain one's swag.

    "Our watches are designed and manufactured to make the individual feel that his "SWAG" is proper," said Newsome. "As a design team, we strive to make our watches unique by keeping fashion and style at the forefront of our process. Urban fashion and design tends to capture the essence of a lifestyle that blends music, cultures and art to make the owner not only wear his outfit, but also express himself through the clothes he wears."

    Like many fashion companies, S.W.A.G designers encompass many aspects of the urban and contemporary lifestyle into the watches it designs. The watches may use influences from urban music, sports, art, auto details and much more. The company embraces its urban roots and understands that street life, and urban music is a huge part of who they are. At the same time, one can see that as young professionals, we grow up, go to college and assimilate into the corporate lifestyle. S.W.A.G strives to provide a timepiece that bridges the gap between the street culture and adult class without compromising ones "swagger". The best of both worlds because with us style is a must!

    For additional information regarding the new S.W.A.G. Collection, please visit http://www.swagwatchco.com.

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