RiechesBaird Dissects the Power of Differentiation on "Branding Business"

Murray Rudin, Partner at renowned private equity firm Riordan, Lewis & Haden, discusses the fundamentals of evaluating business investments. End Quote

(1888PressRelease) November 03, 2011 - RiechesBaird, named one of the nation's top BtoB corporate branding agencies in the United States by BtoB Magazine earlier this year for the 10th consecutive year, is set to premier the next installment of its "Branding Business" radio show. The new show, found at www.brandingbusiness.com, examines the power of differentiation in evaluating business investments and features Murray Rudin, Partner, Riordan, Lewis & Haden, a large private equity firm based in Los Angeles.

"Today's ultra-competitive marketplace requires businesses to develop and maintain a strong brand that can differentiate itself from the competition in the minds of consumers," said show host Ryan Rieches, co-founder and CEO of RiechesBaird. "Murray provides invaluable insight into how their firm takes a strong look at how their portfolio companies differentiate themselves - and the obstacles that many large companies face when it comes to focusing on their brand."

Rudin joined Riordan, Lewis & Haden (RLH) in 1998 and serves at Managing Director. Prior to joining RLH, he was Chief Financial Officer and Director of Business Development for Voxel, a medical imaging company. Previously, from 1990 to 1993, he was a principal of Valley National Investors, Inc., a private equity fund based in Phoenix. From 1986 to 1990, Rudin practiced law at Riordan & McKinzie, specializing in advising private equity funds and their portfolio companies with respect to corporate securities transactions such as private placements, leveraged recapitalizations and public offerings. He has a B.S. in electrical engineering, summa cum laude, from the University of Rochester and a J.D., magna cum laude, from Harvard Law School.

Riordan, Lewis & Haden is a leading private equity firm based in Los Angeles, which invests in high growth, middle market enterprises. Focused on business services, healthcare, and government services, RLH has a demonstrated track record of consistent success over the last 25+ years. With offices in Los Angeles and Orange County, RLH provides capital and assists portfolio company management teams as they navigate the opportunities and challenges of growth. The firm currently manages more than $400 million of capital and is actively seeking new portfolio companies. Collaboration with portfolio management, RLH provides expertise, contacts and experience-based advice on important strategic issues.

The 'Branding Business' radio show is part of a new online community, www.BrandingBusiness.com, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird's experience-driven expertise with an unmatched portfolio in the BtoB world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.

"'Branding Business' is not merely a tag line or 'shorthand' for our BtoB expertise," said Ray Baird, co-founder and president of RiechesBaird. "It's a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world's most successful brands, and our mission is to find greatness and promote it fearlessly. BrandingBusiness.com is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share."

The 'Branding Business' radio show features the firm's co-founders, Rieches and Baird, and principal Alan Brew as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP's five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2012 and the power of differentiation, these gentlemen share their insights and knowledge of branding in today's ever-changing business environment.

RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

These success stories helped secure RiechesBaird's inclusion in the "Top Small Agency" rankings by BtoB Magazine. Their prestigious "BtoB Top Agencies Special Report" includes agencies that have a significant amount of BtoB business, key clients and range of services. The magazine noted that over the last year RiechesBaird increased revenue by 25%, opened a New York office, added new clients including Constellation Energy and ICU Medical, and launched major campaigns for American Airlines Cargo and Hoag Hospital. RiechesBaird's campaign for American Airlines Cargo was honored with one of BtoB Magazine's prestigious 2011 BtoB Best Marketers Awards as one of the best "Integrated Marketing Campaigns" in the United States.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term "Branding Business" represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can been reached directly at 949-586-1200 in California and 917-661-4842 in New York.

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