launches re-targeting plugin for e-commerce platforms

Top Quote, a major provider of ad server plugins launches a re-targeting plugin for e-commerce platforms. End Quote
  • San Francisco, CA (1888PressRelease) August 06, 2021 -, a major provider of ad server plugins launches a re-targeting plugin for e-commerce platforms. The company has produced more than 390 plugins to boost the performance of revive adserver.

    The plugins of revive adserver are developed to manage, serve, run and report the online ad operations.The re-targeting plugin for E-commerce/ Shopping cart products allows to serve ads only to users who had previously engagement with the brand online.

    This plugin helps to serve ads to anyone who had visited the website and left or to the people who spent browsing on specific product pages. This plugin has certain specifications like retargeting can be Enabled or disabled for campaign.

    Retargeting is of three types like depending on product. Secondly, the retargeting is based on category while the third one depends on both product and category.
    Dynamic Banner is created automatically for Retargeting campaign with default template so that users can create dynamic banner with their own template json key as macro to replace value from product json response.

    When visitor access the detailed view of products in ecommerce site the product gather service receives a request. So, the plugin can collect the visitor interested product details like id, product category in visitor cookie.

    Once revive ad server receives a ad request from zone, its verify user browser for product cookie details. If product cookie detail is available in user browser, the revive ad server collect the user interested product information from visitor cookie.

    A product request is sent to product gather service using advertiser id and product id. Product gather service then provide product information in json. Revive ad server update the dynamic banner json key as macro to replace dynamic product information and return the banner.

    Eventually, the banner gets delivered for retargeted campaign as per default algorithm. The plugin benefits the publishing as the Ad impression possess more value when the customers are retargeted.

    There is a better chance for conversion as the viewer is reminded of a product which he/she was interested in. The retargeting plugin adheres to the IAB standard guidelines. The plugin is also very much easy to install and integrate with the latest version of revive adserver.

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