Retail Radio℠ Adds In-Store Music to 11Giraffes(R) Digital Media Platform

Top Quote The 11Giraffes and Retail Radio content partnership allows business clients and brands to receive music, audio messaging and digital signage solutions managed through a single online software-as-a-service platform and presented to a single media player. End Quote
  • (1888PressRelease) January 07, 2014 - Today, 11Giraffes and Retail Radio announced a best-in-class audio content distribution partnership available throughout the United States and Canada. The relationship provides 11Giraffes entire value-added reseller network access to Retail Radio commercial music programming via the 11Giraffes digital media platform. Similarly, Retail Radio will offer its music service via the 11Giraffes platform to accounts requiring the advanced scheduling features available through the 11Giraffes solution.

    Retail Radio custom and catalog music programming may be selected, scheduled and delivered using 11Giraffes cloud-based software, which also delivers digital signage, audio messaging, and integration with third-party software systems. All audio and video business media services are presented via a single right-sized and cost-effective in-store media player providing clients with unparalleled value. Now, brands and clients have access to a complete retail media solution packaged as a single scalable, easy to use, feature-rich and cost-effective digital media service.

    "The operating and capital expense savings realized through a truly converged solution of in-store music and digital signage delivered by a single service provider are significant," says 11Giraffes President and CEO, Rudy Alexander. "The 11Giraffes converged digital media solution is now available to every current and prospective client. Where previously we could only offer this opportunity through the resellers of select content providers, our partnership with Retail Radio makes this combination of business critical services available to everyone through a single platform and via a single device."

    Digital media clients and brands can now benefit from a fully converged digital media solution, or begin a la carte then add additional services at a later date without the need to purchase more equipment, or manage separate systems.

    "Retail Radio is committed to delivering innovative music and audio services to our clients. By leveraging their digital signage expertise and proprietary digital media platform to create winning solutions for clients, the content partnership with 11Giraffes makes perfect sense" says Retail Radio President, Bill Louie. "We differentiate on service, and the ability to reduce client capital expenditures and create client usability efficiencies through a single, cost-effective solution serves the market well."

    About 11Giraffes
    Headquartered in Charlotte, NC, 11Giraffes provides a scalable, affordable and innovative software-as-a-service digital media platform, inclusive of signage, in-store music and audio messaging, and touchscreen interactive solutions. 11Giraffes software and hardware products are distributed through a value-added reseller network who place these services in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, consumer financial, medical offices, country clubs and convenience stores. 11Giraffes is committed to creating products that extend brands, deliver messages and aid brands and companies in communicating with their customers. Additional information about 11Giraffes may be found at

    About Retail Radio
    Retail Radio is one of the fastest growing businesses in the United States. The company provides licensed music and other services to retail stores, restaurants and other locations throughout the United States and Canada. The company has achieved rapid growth due to two key factors: innovative, proprietary, music software and a management team with more than 80 years of experience in the radio business. In addition to licensed in-store music, Retail Radio provides on-hold music, customer queuing, digital signage, and production of customized audio, text and visual messaging. Retail Radio focuses on building the brand of its clients, providing store-specific music and messaging that enhance the customer experience. For more information, visit or call (888) 807-6863.

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