Reliance Digital to launch its private label 'Reconnect'

Top Quote Reliance Digital, a multi-brand retail destination for a wide range of electronic gadgets and durables, is set to launch its own private label under the name of 'Reconnect'. End Quote
  • (1888PressRelease) October 06, 2011 - Reliance Digital, a multi-brand retail destination for a wide range of electronic gadgets and durables, is set to launch its own private label under the name of 'Reconnect'. The launch of 'Reconnect' range of electronic products is slated for Thursday, October 6th, 2011 at Reliance Digital stores in Ambi Mall Gurgaon, Amanora Mall Pune, Banjara Hyderabad, Cunningham Bangalore and VashiNavi Mumbai. An exclusive 'Reconnect' experience zone will be featured at these Reliance Digital stores for customers to see and test the products in true-to-life settings.

    A consumer oriented brand, Reconnect range of electronic products include home appliances (including juicers, sandwich maker, coffee maker and kettle), entertainment products (including LED TVs, HDTV, USB DVD players and multimedia speakers), beauty care items (including hair dryer and hair styler) and other electronic utilities (such as Vacuum Cleaner, Emergency Light and torch).

    The launch of Reconnect is a significant step ahead of Reliance Digital, which is currently India's fastest growing retail chain of electronic products. Through Reconnect Reliance Digital hopes to extend its value proposition further by offering customers "ultra-modern gadgets and the cutting-edge technology, at the crux of which lies the idea of making the world a happier place by letting one reconnect with the moments, the people and the emotions." Reconnect range of electronic products echoes the sentiment of human connection which exists at the helm of every action and thought. Instilling this sentiment in their range of value-driven, rich quality electronic products, Reliance Digital has upped the ante of the establishment's time-honored value proposition that is directed at offering customers the best products at best prices through top of the line retail experience.

    About Reliance Digital:Reliance Digital is the CDIT retail arm of Reliance Retail Limited offering a wide range of consumer Electronics, Appliances, IT, Telecom & Gaming products. It spans across more than 31 stores across 17 cities within the country with an average store space of around 10,000 sq. ft. It sells a wide range of High-end LCD, LED and Plasma Televisions, Refrigerators, Washing machines, Microwave Ovens, Digital Cameras, Laptops, mobile phones to small items like IT accessories, HDMI cables and Pen drives. Reliance Digital products are backed by Reliance ResQ, a 'one-stop' service centre for all pre and post purchase solutions.

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